Brand Services Partner

**Company Description**
About Publicis Groupe Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others. Between the Brands and Practices there are 700+ clients and 100+ capabilities. We are 5000+ employees across 9 offices. Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology. To do this, Publicis Groupe has reinvented from a Holding Company to a platform.

About ARCww ARCww is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move. The team is powered by data and tech-enabled insights to deliver execution at scale across the Groupe. ARCww India, specializes in brand activation, experiential engagement, retail strategy & design and shopper marketing. With a strong team our expertise lies in crafting ideas that move people to like, share, participate, advocate, and explore brands, thereby moving them to purchase. ARCww is an effort to make our ‘Power of One’ offering even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. In India, ARCww has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of Kapil Dev’s legendary 175 run innings from the 1983 Cricket World Cup with India’s first live 5G powered hologram
- Utilize existing consumer, shopper and customer tools to understand the shopper
- Leverage systems for shopper data processing, analysis and interpretation to create, or customize, programs that help clients drive traffic, loyalty, conversion and basket size
- Skilled at identifying trends and developments in BTL, as well as opportunities in brand spaces that could result in strategic opportunities for the organization
- Understanding of the ideation + insight mix
- ability to develop engaging customer facing brand experiences based on the same

**Additional Information**

**Publicis Groupe Commitment to Diversity & Equity Policy**:
Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
- Diversity & inclusion are **business imperatives** on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is **leadership’s job** to nurture the career aspirations and goals of all our talent. **Promoting gender equality starts at the top** and the Groupe will not tolerate anyone speaking for our organization who does not value the **importance of inclusion**. Publicis Groupe works very hard to **champion diversity** and will **continue to insist** that each agency’s leadership be champions of both diversity and inclusion.
- Our Core values “ **VIVA LA DIFFERENC’E** is based on the very aspect of celebrating differences
- Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

**Equal Employment Commitment**:

- We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
- When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
- We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.