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Content Writer

3 weeks ago

Pune Maharashtra, India 12th Wonder Full time

**Job Title: Content Writer**

**Location: Pune**

**Experience: 2-5 yrs**
- As a Content Writer at 12th Wonder, you will play a key role in crafting content that showcases the value and capabilities of our software products.
- Your writing will highlight the unique features, benefits, and use cases of our software products, effectively communicating their value proposition to prospects and customers.

**Responsibilities**:

- Research and understand our target market, industry trends, and competitive landscape to inform content strategy.
- Develop high-quality written content for various channels and formats, tailored to different stages of the buyer's journey.
- Craft compelling narratives that resonate with our audience and address their pain points, challenges, and goals.
- Optimize content for SEO to improve organic visibility and drive traffic to our website.
- Maintain brand voice and style guidelines across all content assets to ensure consistency and alignment with our brand identity.
- Monitor and analyze content performance metrics, such as engagement, traffic, and conversion rates, and leverage insights to optimize future content initiatives.
- Stay up-to-date with industry best practices, emerging trends, and new technologies in software marketing and content creation.

**Qualifications**:

- Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
- Proven experience as a Content Writer or Copywriter, preferably in the software industry or technology sector.
- Exceptional writing and editing skills, with a keen eye for detail and accuracy.
- Strong storytelling abilities and the ability to translate technical concepts into clear, accessible language.
- Proficiency in SEO best practices and keyword research tools.
- Familiarity with content management systems (CMS) and marketing automation platforms.
- Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinker with a passion for innovation and continuous learning.
- Strong collaborative and interpersonal skills, with the ability to work effectively in a fast-paced, team-oriented environment.

**Preferred Qualifications**:

- Experience with software marketing strategies, including content marketing, inbound marketing, and lead generation.
- Knowledge of design principles and experience working with graphic designers or multimedia specialists to create visually engaging content assets.
- Familiarity with analytics tools, such as Google Analytics, to track and measure content performance.

**Benefits**:

- Competitive salary and benefits package
- Flexible work hours
- Opportunities for professional development and growth
- Dynamic and inclusive company culture
- Meaningful work that makes a real impact on our customers