Rupicard - Communication & Content

**Role -Head - Communication & Content**

**Location**: Bangalore.

**Working Days**: 5 Days WFO

**Experience: 3**+

**About the Position**

The role requires collaboration with cross-functional teams, staying updated with industry trends, and driving brand awareness and lead generation.

**ROLES & RESPONSIBILITIES**:
**-Develop high-converting video ads**:

- You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising in crafting high-impact DTC video ads that resonate with our target audience and drive conversions.

**-Refine messaging and positioning** - You'll work towards continuously refining our messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring our video creative remains aligned with our overall brand strategy. Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.

**-Stakeholder management**:

- Work alongside different internal & external stakeholders/ agencies to ensure consistent flow of communication on both copy and design fronts

**-Product videos** - Creating compelling explainer videos for our apps, social media channels

**-User-Facing Comms** - Draft copy for push notifications, SMS, in-app, WhatsApp comms and other user-facing touchpoints

**-Cross-collaboration**:

- Collaboration and brainstorming with the other members of the team to come out with innovative content ideas

**NEED TO HAVE**:

- **DTC video ad mastery**: You have 3+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram. You deeply understand the unique creative elements that drive performance in the DTC fintech space.
- **Video production expertise**:You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting and post-production. You know how to craft compelling video narratives that engage viewers and drive action.

**-Portfolio -** A strong portfolio of script writing, videos, social media content creation and small/big campaigns.

**KEY REQUIREMENTS**:

- Bachelor's/PG degree or equivalent experience in Advertising is preferred
- Strong command over language and ability to articulate creatively across different mediums
- Extremely creative, witty, enthusiastic with great interpersonal skills.
- Ability to understand and communicate with 'Bharat' users
- Agency experience, FinTech experience is a plus
- Knowledge of regional languages is a plus

Rupicard is a VC funded fintech startup. We have 2 consumer apps - Rupicard: a credit card issued against fixed deposit, GoodScore: an app that helps people understand their credit scores in detail and get guidance on how to improve it. GoodScore is ranked in top 50 finance apps in Playstore and has 2Mn+ downloads. Our mission is to help 100Mn Indians having poor/no credit scores to build a good credit history and thereby get access to formal credit.

**About the Founders**

**Sanchit Bansal** - ex-Product leader at Amazon, leading the self-serve ads product for Amazon India, managing over 500mn$ in annual revenues. Graduated from IIT-D (Electrical Engg) and IIM-A

**Rakshit Agarwal** - Vice President at Warburg Pincus, has worked in Private Equity for the last 7 years with firms such as KKR, Apollo Global. Prior to MBA, worked with ITC and UrbanTouch. Graduated from IIT-M (Electrical Engg) and IIM-A.