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Digital Marketing Executive

2 weeks ago

Coimbatore, India Nextskill Technologies Full time

**Job Description: Digital Marketing Executive**

**Company Overview**: We are a dynamic and rapidly growing organization in search of a talented Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in driving our digital marketing strategies, enhancing brand visibility, and achieving business objectives. If you possess a passion for digital marketing, a creative mindset, and a proven track record of successful online campaigns, we invite you to be a part of our thriving team.

**Responsibilities**:

- Create, manage, and optimize digital ad campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., to maximize ROI and achieve predefined KPIs.
- Collaborate with the content team to craft engaging, SEO-friendly, and shareable content for the company's blog, website, social media, and other digital platforms to attract and retain the target audience.
- Maintain and update the company blog with relevant and valuable content regularly, ensuring it reflects our brand's voice and values.
- Analyze website traffic and user engagement data using tools like Google Analytics, and derive insights to refine marketing strategies and improve overall performance.
- Monitor social media channels, respond to customer inquiries, and actively engage with the online community to nurture positive relationships and maintain a favorable brand image.
- Conduct regular market research to identify industry trends, customer preferences, and competitor activities to stay ahead of the curve and make data-driven decisions.
- Manage and maintain the company's website, ensuring content accuracy, user-friendliness, and optimal performance.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies, and implement innovative approaches to remain competitive in the market.

**Required Experience**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven work experience as a Digital Marketing Executive or in a similar role.
- Demonstrable success in developing and executing digital marketing campaigns that achieved measurable results.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, MailChimp, etc and SEO tools like Search Console.
- Strong understanding of SEO principles and best practices to optimize content and website performance.
- Excellent written and verbal communication skills to create compelling content and engage with the online audience.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative flair with an eye for design and the ability to collaborate with the design team for visual content creation.
- Familiarity with industry trends and best practices in digital marketing.

Pay Scale: The annual pay scale for this position is INR 1,20,000/-.

How to Apply:

- Call HR at 7358 1100 62 to express interest.

**Job Types**: Full-time, Regular / Permanent, Fresher, Internship

**Salary**: From ₹120,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Speak with the employer**
+91 7358110062