Media Buyer

1 week ago

Indira Nagar Lucknow Uttar Pradesh, India Fx Retina Full time

**Job Title**: Media Buyer - In-Office
**Company**: Fx Retina

**Location**: Indira Nagar, Lucknow

**Job Type**: Full-Time, On-site
**Salary**: ₹15,000 - ₹30,000/month (based on experience)

**About the Company**:
Fx Retina is a fast-growing digital marketing agency delivering ROI-driven campaigns for clients across India and abroad. We specialize in **lead generation**, **e-commerce growth**, and **performance marketing** through Meta Ads, Google Ads, and other digital platforms. We're a young and passionate team that thrives on strategy, creativity, and results.

**Job Overview**:
**Key Responsibilities**:

- Set up, manage, and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and more.
- Perform audience research, build custom & lookalike audiences, and manage retargeting strategies.
- Track performance metrics like CTR, ROAS, CPL, and ensure campaigns meet KPIs.
- Collaborate with content, design, and strategy teams to improve ad creatives and landing page performance.
- Conduct A/B testing for creatives, ad copies, and placements.
- Provide regular performance reports and insights to clients and internal stakeholders.

**Requirements**:

- 1+ year of hands-on experience in media buying or performance marketing.
- Strong knowledge of Meta Ads Manager and/or Google Ads.
- Ability to manage multiple client accounts with attention to detail.
- Understanding of pixels, conversion tracking, and analytics tools.
- Proficiency in Excel/Google Sheets for reporting.
- Strong communication, teamwork, and time-management skills.

**Preferred Skills**:

- Experience with lead generation and e-commerce campaigns.
- Familiarity with UTM tracking, funnel strategy, and audience segmentation.

**What We Offer**:

- In-office role at a well-connected location in Indira Nagar, Lucknow.
- Opportunity to work with diverse industries and campaign budgets.
- Young, collaborative, and performance-focused team environment.
- Learning and growth opportunities with performance-based bonuses.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Work Location: In person

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