Marketing Executive

3 days ago


Lower Parel Mumbai Maharashtra, India VideoVerse Full time

**Role Overview**
- 1-3 years of experience in content marketing, digital marketing, or a similar role
- Preferred Qualification: Bachelor’s degree in marketing, Communications, Business, or a related field.
- Proven work experience in content marketing, digital marketing, or a similar role.
- Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
- Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
- Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Familiarity with social media platforms and emerging trends in digital marketing is a plus.
- Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.
- Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
- Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
- Utilize data-driven insights to identify trends, analyze user behaviour, and refine content recommendations and positioning.
- Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
- Stay up to date with industry trends and best practices in on-platform content marketing.
- Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

**Job Type**: Contractual / Temporary
Contract length: 12 months

Pay: ₹25,000.00 - ₹35,000.00 per month

Application Question(s):

- Would you be comfortable with a 1 year contract role?

Work Location: In person


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