Digital Marketer

**Job Title**: Digital Marketing Specialist

**Industry**: IT Company
**Salary**: ₹1.5 LPA - ₹2.5 LPA
**Employment Type**: Full-time
**Languages Required**: Telugu and English

**About Us**:
At Aptapace Innovative Technologies, we empower businesses and individuals with advanced IT solutions that create new opportunities. Our vision is to transform the way technology impacts our world, establishing us as a trusted leader in delivering innovative solutions. We are committed to nurturing creative talent and empowering future leaders in the digital space.

**Role Summary**:
We are seeking a dynamic and creative **Digital Marketing Specialist** with at least 2 years of experience. In this role, you will plan, execute, and optimize multi-channel digital marketing campaigns—including Meta Ads, Google Ads, LinkedIn marketing, and other social media initiatives—to enhance our brand presence, generate leads, and drive business growth.

**Key Responsibilities**:

- **Campaign Strategy & Management**:

- Develop and execute comprehensive digital marketing strategies across platforms such as Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn.
- Monitor, analyze, and optimize campaigns to ensure maximum ROI.
- **Content Creation & Management**:

- Collaborate with the creative team to produce engaging content (posts, articles, videos) tailored to each platform.
- Maintain a consistent posting schedule to keep our digital presence vibrant and engaging.
- **Lead Generation & Conversion Optimization**:

- Use digital channels to identify and engage with potential clients and partners.
- Implement lead generation strategies and optimize conversion funnels to maximize the impact of our campaigns.
- **Research, Analysis & Reporting**:

- Conduct market and competitor research to stay informed about industry trends.
- Utilize analytics tools to track campaign performance and prepare detailed reports with actionable insights.
- Propose adjustments based on data-driven analysis to continually improve campaign effectiveness.
- **Collaboration & Coordination**:

- Work closely with sales, content, and design teams to ensure digital marketing efforts align with business objectives.
- Coordinate with external agencies or freelancers as needed for specialized campaign support.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of hands-on experience in digital marketing.
- Expertise in managing campaigns on Meta Ads, Google Ads, LinkedIn, and other social media platforms.
- Strong analytical skills to evaluate campaign performance and implement optimizations.
- Excellent communication and networking abilities in both Telugu and English.
- A creative mindset with the ability to develop engaging content.
- Familiarity with digital marketing tools and analytics platforms.
- Basic understanding of the IT industry is a plus.

**Perks & Benefits**:

- Competitive salary: ₹1.5 LPA - ₹2.5 LPA
- Opportunity to work in a dynamic IT environment
- Flexible work environment with growth opportunities

Pay: ₹10,510.14 - ₹24,547.64 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Kondapur, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- do you have your personal laptop/ system? Are you willing to work with same?
- what is your notice period?

**Experience**:

- Total: 2 years (required)
- Digital Marketing: 2 years (required)

**Language**:

- Telugu, english (required)

Shift availability:

- Day Shift (required)

Work Location: In person