Digital Marketing Specialist

7 hours ago

Kondapur Hyderabad Telangana, India Houseboat interiors Full time ₹ 4,20,000 per year

We are looking for a proactive and performance-driven Digital Marketing Specialist to manage our company's digital presence, lead generation campaigns, and social media activities. You will work closely with our in-house video editor/creative designer to execute effective marketing strategies, generate high-quality leads, and improve brand visibility across digital platforms.

Key Responsibilities

  1. Performance Marketing

  2. Plan, execute, and manage Meta Ads (Facebook/Instagram) campaigns.

  3. Run and optimise Google Search, Display, and Performance Max campaigns.
  4. Continuous A/B testing to reduce Cost Per Lead (CPL).
  5. Implement remarketing and lookalike strategies.

  6. Monitor daily campaign performance and adjust budgets accordingly.

  7. Lead Management & Analytics

  8. Track leads, conversions, and ROI using Google Analytics & Meta dashboard.

  9. Set up UTM tracking, events, and basic automation.
  10. Work with sales team to assess lead quality and refine targeting.

  11. Prepare weekly and monthly performance reports.

  12. Social Media Management

  13. Plan monthly content calendars for Instagram & Facebook.

  14. Coordinate with in-house video editor to produce:
  15. Reels
  16. Ad creatives
  17. Carousels
  18. Project updates
  19. Write captions, hashtags, and publish posts consistently.

  20. Respond to comments & messages (basic level).

  21. Website & Landing Page Management

  22. Update landing pages with new creatives, offers, project photos.

  23. Improve on-page SEO basics (titles, descriptions, keywords).

  24. Ensure tracking tools (Pixel, GA4) are working correctly.

  25. Competitor & Market Research

  26. Monitor competitors' ads, creatives, trends.

  27. Suggest creative ideas and new campaign strategies.
  28. Analyse performance industry benchmarks.

Required Skills

Technical Skills

  • Meta Ads Manager (Lead Generation + Conversion Campaigns)
  • Google Ads (Search, Display, Performance Max)
  • Google Analytics 4 (GA4)
  • Basic SEO
  • CRM or lead management tools
  • Social media planning tools (Meta Business Suite)
  • UTM creation & tracking

Soft Skills

  • Strong communication
  • Quick responsiveness
  • Ownership & accountability
  • Analytical thinking
  • Ability to coordinate with internal teams
  • Creativity + strategic mindset

Preferred Experience

  • Prior experience in interior design, real estate, construction, or home improvement industry (bonus).
  • Experience managing monthly ad budgets between ₹30,000 – ₹1,50,000.
  • Hands-on results reducing CPL and improving lead quality.

What We Offer

  • Opportunity to build and lead digital marketing strategy in a growing company.
  • Creative freedom to experiment with campaigns.
  • Supportive environment with an in-house video editor for content.
  • Performance-based increments and career growth.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Paid time off

Work Location: In person

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