
Digital Marketing Executive
2 weeks ago
**About the Role**:
**Key Responsibilities**:
- Plan and execute growth campaigns across **Twitter, Telegram, Instagram, Discord, Reddit, YouTube, and LinkedIn**.
- Manage and grow Web3 community platforms through engaging content, campaigns, and regular updates.
- Work closely with the design/content team to create social media creatives, blog posts, reels, and more.
- Track and analyse campaign performance using tools like **Google Analytics, Twitter Analytics, Meta Business Suite**, etc., and prepare weekly/monthly reports.
- Drive **organic and paid growth** through influencer collaborations, PR outreach, and platform-specific strategies (Crypto Twitter, Telegram shilling, etc.).
- Coordinate with Web3 KOLs and content creators for promotions and partnerships.
**Must-Have Skills & Tools Knowledge**:
- Strong understanding of **blockchain, cryptocurrency, NFTs, DeFi, Metaverse**, and related terminologies.
- Proficient with **Twitter/X, Telegram, Discord, Medium, Reddit**, and community growth strategies in Web3.
- Familiarity with tools like:
- **Google Analytics / GA4**:
- **Meta Ads Manager**:
- **Google Ads / SEM**:
- **Canva / Adobe Suite** (basic design support)
- **Kitchen / Lark / Mirror** (for scheduling)
- **Notion / Trello / Asana** (for task management)
- **ChatGPT / AI tools** for content ideation and prompts
**Requirements**:
- Bachelor’s degree in any technical field
- Minimum 2 years of experience in growth/web3 marketing.
- At least 1 year of hands-on experience with Web3/crypto marketing.
- Excellent communication skills, both written and verbal.
- Strong analytical mindset with attention to detail.
**Preferred Qualities**:
- Self-motivated and proactive
- Up-to-date with current Web3 trends, platforms, and campaigns
- Team player who thrives in a fast-paced environment
- Creative thinking with strong execution skills
Pay: ₹400,000.00 - ₹600,000.00 per year
Work Location: In person
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