Social Media Marketer

1 week ago


Salt Lake Kolkata West Bengal, India Genix Resources Pvt. Ltd Full time

Hope you are doing well

**Job Responsibility**
**Position
- Social Media Marketing**
**Total Years of Experience
- 3-4 years**
**In Hand Salary
- Upto 27,000 (NO PF & ESI)**
**Industry Preference
- Digital marketing Industry**

**Key Responsibilities**:
**SEO Management**

1) Execute on-page & off-page SEO strategies.
2) Conduct keyword research, competitor analysis, and site audits
3) Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

**Social Media Optimization (SMO)**
1) Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)
2) Create engaging content and drive organic reach
3) Stay updated with social trends a nd platform algorithm changes

**Paid Media Campaigns**
1) Set up and optimize Google Ads (Search, Display, YouTube)
2) Run Meta Ads (Facebook/Instagram) with performance tracking
3) Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

**Content & Creative**
2) Maintain a monthly content calendar
3) Coordinate with the design team for visuals aligned with brand tone

2) Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)
3) Segment audiences, track open/click rates, and improve engagement

**Reporting & Analysis**
1) Track KPIs across channels and platforms
2) Compile weekly/monthly performance reports with actionable insights Key Responsibilities:
**SEO Management**
1) Execute on-page & off-page SEO strategies
2) Conduct keyword research, competitor analysis, and site audits
3) Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

**Social Media Optimization (SMO)**
**1)**Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)
2) Create engaging content and drive organic reach
3) Stay updated with social trends and platform algorithm changes

**Paid Media Campaigns**
1) Set up and optimize Google Ads (Search, Display, YouTube)
2) Run Meta Ads (Facebook/Instagram) with performance tracking
3) Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

**Content & Creative**
2) Maintain a monthly content calendar
3) Coordinate with the design team for visuals aligned with brand tone

2) Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)
3) Segment audiences, track open/click rates, and improve engagement

**Reporting & Analysis**

1) Track KPIs across channels and platforms
**2)**Compile weekly/monthly performance reports with actionable insights

**8697159284 (Swarup ) (Calling & WhatsApp Number)**

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹27,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund



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