PPC Executive

PPC Executive

Job Descrip on:
We are seeking a highly skilled and experienced PPC (Pay-Per-Click) Execu ve to join our team. As a
PPC Execu ve, you will be responsible for managing and op mizing pay-per-click campaigns across various pla orms, such as Google Ads, Bing Ads, and social media adver sing pla orms. Your main objec ve will be to drive high-quality traffic to our website and generate leads or sales for our products or services.

Responsibili es:

- Develop and implement effec ve PPC strategies: Create and manage PPC campaigns to achieve specific marke ng objec ves, such as increasing website traffic, genera ng leads, or boos ng sales.
- Keyword research: Conduct thorough keyword research to iden fy relevant keywords and phrases that align with our business goals and target audience.
- Ad crea on and op miza on: Write compelling ad copies and create engaging ad formats to maximize click-through rates (CTRs) and conversions. Con nuously op mize ad campaigns to improve performance.
- Campaign management: Monitor and analyze campaign performance, including click
- through rates, conversion rates, and cost per acquisi on (CPA). Adjust bids and budgets as needed to achieve op mal campaign results.
- Landing page op miza on: Collaborate with the marke ng and web development teams to ensure landing pages are op mized for conversion and user experience.
- A/B tes ng: Conduct A/B tests to evaluate the effec veness of different ad varia ons, landing pages, and targe ng strategies. Use data-driven insights to make informed decisions and improve campaign performance.
- Compe tor analysis: Stay updated on industry trends and compe ve landscape. Conduct compe tor analysis to iden fy opportuni es and areas for improvement.
- Repor ng and analysis: Prepare regular reports and present key performance indicators

(KPIs) to stakeholders. Provide ac onable recommenda ons based on data analysis to drive con nuous improvement.
- Stay up-to-date with industry trends: Keep abreast of new developments and best prac ces in PPC adver sing, search engine algorithms, and digital marke ng strategies.

**Requirements**:

- Minimum 3 years of experience in managing PPC campaigns across various pla orms, such as Google Ads and social media adver sing pla orms.
- In-depth knowledge of PPC adver sing strategies and best prac ces.
- Proficient in keyword research and analysis tools.
- Strong analy cal skills with the ability to interpret data, generate insights, and make data
- driven decisions.
- Experience in A/B tes ng and conversion rate op miza on.
- Familiarity with web analy cs tools, such as Google Analy cs, to track and measure campaign performance.
- Excellent wri en and verbal communica on skills.
- Detail-oriented with the ability to manage mul ple campaigns simultaneously.
- Ability to work independently and collabora vely in a fast-paced environment.
- Google Ads and Social Media Ads cer fica ons are a plus.

If you meet the above requirements and are passionate about driving results through PPC adver sing, we would love to hear from you. Join our team and contribute to the growth and success of our digital marketing efforts.

**Job Type**: Permanent

**Salary**: Up to ₹50,000.00 per month

**Benefits**:

- Food provided
- Paid sick time
- Paid time off

Schedule:

- Day shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- PPC: 2 years (required)
- Digital marketing: 2 years (required)
- SEO: 2 years (required)
- SME digital marketing: 1 year (required)