PPC Executive

2 days ago


Noida, India Graygraph Technologies Pvt Ltd Full time

Experience- 1+ YearsResponsibilities:-- Participate in forming effective paid search strategies.- Launch and optimize various PPC campaigns.- Oversee accounts on search platforms (e.g. Google AdWords, Bing)- Be involved in keyword selection and audience targeting.- Monitor budget and adjust bids to gain better ROI.- Produce reports for management (e.g. dashboards).- Write attractive and concise ad copy for adverts.- Find ways to reduce the risk of click fraud.- Keep abreast of PPC and SEM trends.- Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.- Knowledge of Conversion setup & Audience Creation.Requirements and Skills:-- Proven experience as a PPC Executive or Digital Marketing Executive.- Experience in data analysis and reporting.- Knowledge of SEO and digital marketing concepts.- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.- Working knowledge of analytics tools (Google Analytics, GTM, Google Trends, etc.)- Understanding HTML, CSS, and XML is a plus.- Proficient in MS Office (particularly Excel).- Excellent written & verbal communication skills.- Analytical thinking with strong math skills.- Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.


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