Digital Marketer

2 weeks ago

Khatipura Jaipur Rajasthan, India GKMT IT Full time

**Overview**

**Key Responsibilities**
- **Content Strategy**: Collaborate with technical teams to create high-quality, relevant content (e.g., whitepapers, case studies, blog posts, video scripts) that highlights our expertise and solves customer problems.
- **Lead Generation**: Develop and manage lead generation funnels, from initial contact to conversion, using platforms like Google Ads, LinkedIn Ads, and other targeted advertising channels.
- **Social Media Management**: Build and maintain our company's social media presence on platforms like LinkedIn, Twitter, and Facebook, engaging with the professional IT community.
- **Website & SEO**: Manage the company website, ensuring it is optimized for search engines (SEO) to improve organic traffic and user experience.
- **Analytics & Reporting**: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- **Market Research**: Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the IT industry.

**Required Skills & Qualifications**
- **Technical Marketing Acumen**: Proven experience in digital marketing, specifically for an IT, SaaS, or technology company.
- **Platform Expertise**: Demonstrable experience with SEO, SEM, PPC, and social media platforms.
- **Analytics Proficiency**: Solid knowledge of website analytics tools (e.g., Google Analytics).
- **Content Creation**: Excellent writing, editing, and verbal communication skills, with the ability to simplify technical concepts for a non-technical audience.
- **Strategic Thinking**: Strong analytical skills and data-driven thinking to inform campaign strategy.
- **Collaboration**: Ability to work effectively with cross-functional teams, including sales, business development, and technical experts.
- **Project Management**: Experience managing multiple projects and campaigns simultaneously.

Pay: ₹10,000.00 - ₹30,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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