Hospital Marketing

3 days ago

Ambattur Chennai Tamil Nadu, India FLAMINGO HEALTHCARE CENTRE Full time

1. Strategy and Planning:

- **Develop marketing plans**: Create comprehensive plans to promote the hospital's services and specialties.
- **Market research**: Conduct research to understand patient needs, competitor activities, and emerging trends in healthcare.
- **Identify target audiences**: Determine the specific demographics and interests to focus marketing efforts on.
- **Set marketing goals**: Establish measurable objectives for campaigns and initiatives.
- **Develop brand messaging**: Ensure consistent and effective brand messaging across all platforms.

2. Marketing Campaign Execution:

- **Create and manage campaigns**:Develop and oversee both digital and traditional marketing campaigns, including advertising, social media, and public relations.
- **Content creation**:Develop engaging content, including website copy, social media posts, brochures, and other marketing materials.
- **Public relations**:Build and maintain relationships with the media, local organizations, and other relevant stakeholders.
- **Event planning**:Organize and participate in events like conferences, seminars, and community outreach programs.

3. Relationship Management:

- **Healthcare provider relationships**: Build and maintain strong relationships with physicians and other healthcare professionals to promote the hospital's services.
- **Agency relationships**: Manage relationships with external marketing agencies and vendors.
- **Community outreach**: Develop and implement programs to engage with the local community.

4. Analysis and Reporting:

- **Campaign performance analysis**:Track and analyze the performance of marketing campaigns to measure their effectiveness.
- **Report on results**:Prepare reports on campaign performance and provide recommendations for improvement.
- **Process improvement**:Identify areas for improvement in marketing processes and implement innovative strategies.

5. Collaboration and Communication:

- **Work with cross-functional teams**:Collaborate with other departments, such as clinical staff, IT, and finance, to ensure marketing efforts are aligned with the hospital's overall objectives.
- **Communicate effectively**:Clearly and concisely communicate marketing plans and strategies to stakeholders.

Desired Skills and Qualifications:

- **Strong communication and interpersonal skills**: Ability to effectively communicate with diverse audiences.
- **Marketing experience**: Experience in developing and implementing marketing strategies.
- **Knowledge of healthcare marketing**: Familiarity with the specific challenges and opportunities in healthcare marketing.
- **Analytical skills**: Ability to analyze data and identify trends.
- **Problem-solving skills**: Ability to identify and resolve marketing challenges.
- **Leadership and mentorship skills**: Ability to guide and mentor team members.
- **Bachelor's degree in marketing, communications, or a related field**: Preferred.

**Job Types**: Full-time, Permanent

Pay: ₹8,086.00 - ₹40,562.95 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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