Media Buyer

5 days ago

Bengaluru Karnataka, India ADCanopus.com Full time

**We are looking for an experienced Meta Media Buyer with a strong background in Pay Per Call and Lead Generation campaigns. You will be responsible for creating, managing, and scaling high-performing ad campaigns on Facebook and Instagram that drive inbound calls and qualified leads across multiple verticals.

**Key Responsibilities**:

- Strategize, launch, and manage Meta ad campaigns optimized for lead gen and call
- conversions.
- Create and test high-converting creatives, ad copy, and funnels tailored to specific
- audiences.
- Optimize campaigns for CPL, CPA, and ROAS, ensuring quality and compliance.
- Set up and maintain tracking through Facebook Pixel, offline events, and third-party
- tools.
- Monitor daily performance and implement A/B testing for continuous improvement.
- Collaborate with creative, landing page, and tech teams to improve user experience and
- lead quality.
- Generate detailed performance reports with actionable insights.

**Qualifications**:

- 1 - 2 years of experience running performance-driven Meta ad campaigns (lead gen &
- pay per call).
- Strong understanding of Facebook Ads Manager, conversion tracking, and audience
- segmentation.
- Proven track record of optimizing for lead quality and cost-efficiency.
- Familiarity with call tracking tools, CRMs, and lead validation methods.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.

**Preferred Qualifications**:

- Experience in verticals like insurance, finance, legal, or home services.
- Knowledge of Meta policy compliance and account structure best practices.
- Facebook Blueprint Certification is a plus.

**Benefits**:

- Group Health Insurance
- Opportunity to grow within the company

**How to Apply**:

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