Ecom Performance Marketing Executive

1 week ago

Mumbai Maharashtra, India Unilever Full time

**Job Title: eCom Performance Marketing Executive**

**Work Location: Mumbai HQ**

**Function: Customer Development, eCom**

**ABOUT UNILEVER**:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

**ROLE CONTEXT**: We are looking for a Performance Marketing Specialist who will be a part of HUL’s E-commerce team based at Andheri, Mumbai HO. He/she will be responsible for running performance marketing campaigns across key e-commerce platforms, including Amazon and Flipkart.
- Analyse large data sets and identify trends and insights
- Measure the right KPIs either directly or indirectly for on/off-platform paid/organic activities
- Identify the levers of growth and optimize paid media plans to maximize sales output
- Manage and execute the experiment pipeline and codify learnings
- Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance
- Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence
- Analyse large data sets and identify trends and insights
- Measure the right KPIs either directly or indirectly for on/off-platform paid/organic activities
- Identify the levers of growth and optimize paid media plans to maximize sales output
- Manage and execute the experiment pipeline and codify learnings
- Distil audience cohorts and deploy them on the applicable platforms to measure their relative performance
- Maintain reports of the relevant metrics and share them with the right stakeholders at the right cadence

**KEY SKILLS REQUIRED**:
Must have experience in either
- Analytics
- Digital marketing
- running customer acquisitions/retention campaigns for small start-ups

**Qualifications & Skill Requirements**:

- Proficiency in MS Excel, MS PowerPoint
- Preferably 2-4 years of work experience
- Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google etc. will be preferred
- Collaboration and strong stakeholder management skills are a must.

**Core aspects underpinning all skills**: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.

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