
Sales & Marketing Executive
5 days ago
**Key Responsibilities in a Marketing Role**:
- **Brand Management**:
- Promoting the ALLEN brand across different channels.
- Ensuring consistent communication in all marketing materials.
- **Digital Marketing**:
- Managing social media (Facebook, Instagram, YouTube, LinkedIn).
- Running paid campaigns (Google Ads, Facebook Ads).
- SEO and content marketing for the official website and blogs.
- **Event Marketing**:
- Organizing seminars, webinars, and promotional events.
- Participating in education fairs and school outreach programs.
- **Market Research**:
- Understanding trends in the education sector.
- Analyzing competitors and student behavior to adjust strategies.
- **Offline Marketing & ATL/BTL Activities**:
- Managing hoardings, print ads, and flyers.
- Coordinating with vendors for outdoor marketing efforts.
- **Lead Generation & Admissions Campaigns**:
- Designing campaigns to generate inquiries and student enrollments.
- Using CRM systems to track and convert leads.
- **Content & Creative Development**:
- Working with the design team to create brochures, videos, and promotional content.
- Crafting targeted messages for different student categories.
- **Public Relations (PR)**:
- Building relations with media houses and journalists.
- Publishing success stories and academic achievements of students.
**Skills Required**:
- Strong communication & interpersonal skills
- Knowledge of digital marketing tools (Google Analytics, Meta Ads, etc.)
- Creativity & problem-solving
- Project management abilities
- Analytical thinking and data interpretation
**Career Growth**:
A marketing role at ALLEN can grow into:
- **Marketing Manager / Brand Manager**:
- **Digital Marketing Head**:
- **Regional Marketing Lead**:
- **Corporate Communications / PR Head**
Pay: ₹15,000.00 - ₹35,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Compensation Package:
- Yearly bonus
Schedule:
- Day shift
- Fixed shift
- Morning shift
- Weekend availability
**Language**:
- English (preferred)
Work Location: In person
**Speak with the employer**
+91 9686659261
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