Sales & Marketing Executive

8 hours ago

Vellore, India ALLEN CAREER INSTITUTE PVT LTD Full time

**Key Responsibilities in a Marketing Role**:

- **Brand Management**:

- Promoting the ALLEN brand across different channels.
- Ensuring consistent communication in all marketing materials.
- **Digital Marketing**:

- Managing social media (Facebook, Instagram, YouTube, LinkedIn).
- Running paid campaigns (Google Ads, Facebook Ads).
- SEO and content marketing for the official website and blogs.
- **Event Marketing**:

- Organizing seminars, webinars, and promotional events.
- Participating in education fairs and school outreach programs.
- **Market Research**:

- Understanding trends in the education sector.
- Analyzing competitors and student behavior to adjust strategies.
- **Offline Marketing & ATL/BTL Activities**:

- Managing hoardings, print ads, and flyers.
- Coordinating with vendors for outdoor marketing efforts.
- **Lead Generation & Admissions Campaigns**:

- Designing campaigns to generate inquiries and student enrollments.
- Using CRM systems to track and convert leads.
- **Content & Creative Development**:

- Working with the design team to create brochures, videos, and promotional content.
- Crafting targeted messages for different student categories.
- **Public Relations (PR)**:

- Building relations with media houses and journalists.
- Publishing success stories and academic achievements of students.

**Skills Required**:

- Strong communication & interpersonal skills
- Knowledge of digital marketing tools (Google Analytics, Meta Ads, etc.)
- Creativity & problem-solving
- Project management abilities
- Analytical thinking and data interpretation

**Career Growth**:
A marketing role at ALLEN can grow into:

- **Marketing Manager / Brand Manager**:

- **Digital Marketing Head**:

- **Regional Marketing Lead**:

- **Corporate Communications / PR Head**

Pay: ₹15,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Compensation Package:

- Yearly bonus

Schedule:

- Day shift
- Fixed shift
- Morning shift
- Weekend availability

**Language**:

- English (preferred)

Work Location: In person

**Speak with the employer**
+91 9686659261

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