Social Media Executive
5 days ago
**Company Description**:
Drones Tech Lab is Eastern India's largest drone company, known for its innovation and excellence in unmanned aerial systems. The company has established itself as a leader in the industry and has a diverse clientele ranging from defense sectors to reputed corporates. Recently, Drones Tech Lab launched India's largest Drone Pilot Training School to nurture talent and drive progress in the field.
**About the Role**:
**Key Responsibilities**:
- **Social Media Management**: Plan, schedule, and share posts across multiple social media platforms, including WhatsApp, using tools like Hootsuite and Meta Business Suite.
- **Engagement**: Monitor and respond to comments, messages, and interactions on social media platforms in a timely and professional manner.
- **Advertisement Campaigns**: Create, manage, and optimize advertisement campaigns on Meta platforms and Google Ads to drive traffic, engagement, and conversions.
- **Analytics**: Track and analyze social media performance using social media analytics tools. Provide insights and recommendations based on performance data to improve content strategy and engagement.
- **Competitor Analysis**: Conduct regular competitor analysis to identify trends, opportunities, and areas for improvement.
- **Reporting**: Prepare detailed reports on advertisement performance, social media engagement, and competitor analytics.
**Key Skills**:
- Proficiency in managing social media platforms including LinkedIn, Facebook, Twitter, Instagram, Threads, YouTube, and Google Business.
- Hands-on experience with social media management tools like Hootsuite and Meta Business Suite.
- Expertise in running advertisement campaigns on Meta platforms and Google Ads.
- Strong analytical skills with the ability to interpret social media and advertisement data.
- Familiarity with AI tools like ChatGPT for content creation and engagement strategies.
**Desired Attributes**:
- Strong sense of responsibility and ability to manage multiple tasks simultaneously.
- Highly adaptable and willing to learn new tools and platforms.
- Excellent communication skills and a creative mindset.
- Ability to work independently and as part of a team in a fast-paced environment.
**Experience Required**: A minimum of 2 years of experience in social media management, digital marketing, or a related field
**Education**:Bachelor’s degree in Marketing, Communications, or a related field is preferred.
**Monthly Gross Salary**: 20K - 22K including PF and ESIC (If Applicable)
**Language Preference**: English (Read, Write and Speak in a professional manner) & Hindi (able to read and speak), Bengali,
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Fixed shift
Application Question(s):
- Can You Join Immediately or within short notice as we want to close this position as earliest
**Education**:
- Diploma (preferred)
**Experience**:
- Social media marketing: 2 years (required)
License/Certification:
- Digital marketing (required)
**Location**:
- New Town, Kolkata, West Bengal (required)
Work Location: In person
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