Social Media Executive

1 day ago

Kolkata West Bengal, India RECEX Full time

Social Media Executive Job Summary We are seeking a passionate and creative Social Media Executive to be the voice and visual curator of our brand The ideal candidate will have a keen eye for aesthetics a deep understanding of the luxury and lifestyle space and a knack for creating content that captivates and converts You will be responsible for showcasing our stunning jewellery collections running impactful ad campaigns and building a loyal community of jewellery lovers across social media Key Responsibilities Social Media Strategy Management Develop and execute a social media strategy tailored for a jewellery brand Manage our presence on Instagram Facebook and other relevant platforms ensuring a consistent and luxurious brand image Content Creation Conceptualize shoot and edit high-quality visual content for our jewellery This includes creating breathtaking Reels that highlight the sparkle and craftsmanship of our pieces curating visually appealing carousels and writing elegant and engaging captions that tell the story behind each collection Paid Advertising Plan launch and optimize Meta Ads Facebook Instagram Ads campaigns to drive traffic increase online sales and promote new product launches You will be responsible for audience targeting and A B testing to maximize ROI Influencer Collaboration Management Identify and build relationships with micro and macro-influencers lifestyle bloggers and fashion creators who align with our brand s aesthetic Manage collaborations from outreach to execution ensuring a high-quality outcome Community Engagement Actively monitor our social media channels responding to customer queries and comments with a refined and professional tone Foster a community where our followers feel connected to our brand and its values Trend Competitor Analysis Stay ahead of social media trends in the fashion and jewellery industry Analyze competitor strategies to identify opportunities and ensure our content remains fresh relevant and unique Performance Reporting Track and analyze key performance metrics such as engagement rates reach website clicks and sales generated from social media Provide regular reports and insights to refine our strategies Required Skills and Qualifications Proven experience as a Social Media Executive or a similar role preferably within a fashion lifestyle or jewellery brand A strong portfolio showcasing your work particularly your expertise in creating aesthetic and high-quality visual content Hands-on experience with Meta Ads Manager and a solid understanding of digital marketing principles Exceptional visual storytelling skills and the ability to capture the intricate details of jewellery through photography and video Proficiency in creating and editing short-form video content Reels Excellent written communication skills with a flair for crafting brand-appropriate and captivating copy Knowledge of graphic design tools e g Canva Adobe Creative Suite and video editing software Self-motivated highly organized and able to manage multiple projects simultaneously Preferred Qualifications A degree or diploma in Marketing Communications Design or a related field An eye for photography and styling with experience in product shoots A personal passion for jewellery and an understanding of the industry Familiarity with social media scheduling and analytics tools

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