Social Media Executive
2 days ago
**Social Media Executive - Roles & Responsibilities**
**1. Social Media Management**
- Manage and monitor daily activity across all social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
- Schedule, post, and update content in alignment with the brand calendar.
- Respond to comments, DMs, and community interactions in a timely and engaging manner.
**2. Content Planning & Execution**
- Collaborate with the design and content teams to create engaging posts, reels, stories, and videos.
- Assist in conceptualizing and executing social media campaigns, giveaways, and influencer collaborations.
- Share behind-the-scenes content, franchise highlights, and customer stories to humanize the brand.
**3. Analytics & Reporting**
- Track, measure, and analyze performance metrics such as reach, engagement, and follower growth.
- Prepare weekly/monthly reports to identify what’s working and what can be improved.
- Suggest optimization strategies based on analytics and trends.
**4. Trend & Market Research**
- Stay updated with the latest social media trends, formats, and platform updates.
- Conduct basic market research to understand audience behavior, competitor positioning, and industry benchmarks.
- Propose content ideas and digital strategies based on market insights.
**5. Campaign Coordination**
- Support in planning and executing digital marketing campaigns.
- Coordinate with influencers, vendors, and content creators for collaborations and promotions.
- Maintain a content calendar to ensure timely execution of campaigns and posts.
**Skills Required**:
- Strong understanding of all major social media platforms
- Creative mindset and eye for aesthetics
- Basic knowledge of tools like Canva etc.
- Good communication and storytelling skills
- Basic research skills and understanding of audience preferences
- Ability to work under tight deadlines and manage multiple tasks
Pay: ₹10,569.42 - ₹40,873.87 per month
Schedule:
- Day shift
Work Location: In person
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