Social Media Executive
1 week ago
**Role Overview**:
The Social Media Executive will be responsible for managing the company’s social media calendar, planning content, coordinating with internal teams, and handling influencer collaborations to enhance brand visibility and engagement.
**Key Responsibilities1. Social Media Calendar Management**
- Plan, create, and manage monthly social media content calendars.
- Coordinate with design, marketing, and product teams for timely content creation.
- Schedule posts across all platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
- Ensure content aligns with campaign goals, product launches, and brand guidelines.
- Track posting performance and adjust the calendar based on insights.
**2. Influencer Marketing**
- Identify and shortlist suitable influencers based on brand target audience.
- Manage outreach, communication, and negotiations with influencers.
- Coordinate product dispatch for influencer collaborations.
- Track influencer deliverables, timelines, and content quality.
- Measure influencer campaign performance (reach, engagement, conversions).
- Maintain an updated influencer database.
**3. Social Media Growth & Engagement**
- Monitor page performance using analytics tools.
- Respond to comments, DMs, and customer queries.
- Work on strategies to increase followers, reach, and engagement.
- Stay updated with social media trends, reels, and platform changes.
**4. Reporting & Documentation**
- Prepare weekly and monthly social media performance reports.
- Maintain logs for influencer collaborations, expenses, and ROI.
- Track competitor activities and industry trends.
**Required Skills**:
- Strong understanding of Instagram, Facebook, YouTube & trending formats
- Experience in influencer coordination
- Basic content writing skills
- Knowledge of analytics tools (Meta Business Suite, insights, etc.)
- Good communication and time-management skills
Pay: ₹9,863.67 - ₹19,000.00 per month
Work Location: In person
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