Adobe Campaign

7 days ago

Chennai, India Antal International Full time

1. Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.

2. Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.

3. Raise issues and/or improvement opportunities to the Campaign Operations Team Lead

including monitoring for ongoing campaigns

Mandatory Skills and experience
- 3 to 5 years of experience in campaign development using Adobe Campaign/Neolane.
- Full life cycle implementation experience using various SDLC methodologies.

Role and Responsibilities
- Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
- Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines.
- Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
- Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, leveraging existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
- Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites.
- Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)
- Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will mínimally include a test checklist.
- Assist, and where appropriate resolve campaign issues
- Generate target ‘list pulls’ upon request.
- Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.
- Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency.
- Content Deployment: deploy campaign content as detailed in the Campaign Plan
- Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations.
- Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations.
- Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching.

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