Google Ads Expert

2 days ago

Jaipur Rajasthan, India Reinvent digital pvt. ltd Full time

**Key Responsibilities**:
**Campaign Strategy & Planning**:

- Develop and implement effective Google Ads campaigns for various client or business objectives (e.g., lead generation, e-commerce, brand awareness).
- Conduct keyword research to identify high-potential keywords and phrases.
- Create campaign structures, ad groups, and ad copy that align with business goals.
- Develop and execute bidding strategies to maximize ROI.

**Campaign Setup & Optimization**:

- Set up Google Ads campaigns across search, display, video, shopping, and app networks.
- Create and test ad copy, targeting, bidding strategies, and extensions.
- Continuously monitor and optimize ad performance based on KPIs such as CTR, CPC, CPA, ROAS, etc.
- Perform A/B testing to improve ad performance and conversion rates.

**Analytics & Reporting**:

- Analyze campaign performance using Google Analytics and Google Ads data to identify trends, opportunities, and areas for improvement.
- Provide regular performance reports, insights, and recommendations to stakeholders.
- Monitor and manage budgets to ensure efficient spending and cost-effective performance.

**Account Management**:

- Manage multiple Google Ads accounts with a focus on meeting clients’ or company’s objectives and deadlines.
- Maintain up-to-date knowledge of Google Ads updates, trends, and best practices.
- Conduct regular client meetings (or internal meetings) to discuss campaign progress and adjustments.

**Collaboration & Continuous Learning**:

- Work closely with other marketing team members, such as content creators, designers, and SEO specialists, to align ads with broader marketing strategies.
- Stay current on Google Ads and PPC trends, features, and best practices.
- Participate in Google Ads forums, webinars, and industry events to enhance skills.

**Required Skills & Qualifications**:

- Proven experience managing Google Ads campaigns, including Search, Display, Shopping, and Video ads.
- Expertise in Google Ads tools, including Google Ads Editor, Keyword Planner, Google Analytics, and Google Tag Manager.
- Strong understanding of paid search advertising principles, including targeting, bidding, budgeting, and conversion tracking.
- Knowledge of A/B testing, ad copywriting, and landing page optimization.
- Ability to analyze data, provide actionable insights, and optimize campaigns for better performance.
- Strong communication skills to interact with clients or internal stakeholders and present findings clearly.
- Google Ads certification is preferred (or the ability to obtain it).
- Basic knowledge of SEO and how it integrates with paid search strategies is a plus.

**Preferred Experience**:

- 5+ years of experience in managing Google Ads campaigns.
- Familiarity with other advertising platforms (e.g., Bing Ads, Facebook Ads) is a plus.
- Experience with ecommerce or lead generation campaigns.

**Personal Attributes**:

- Detail-oriented with strong analytical skills.
- Self-motivated and results-driven.
- Strong problem-solving abilities.
- Ability to manage multiple projects with tight deadlines.

Pay: ₹20,000.00 - ₹60,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Work from home

Work Location: In person

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