Market Activation Officer

4 days ago

Mumbai Maharashtra, India Acreaty Management Consultant Pvt Ltd Full time

Location: Mumbai, Mumbai suburban, Thane, Palghar, Pune, Nagpur, Nashik,

Essential competencies:
1-2 years of experience in Trade activation, Product Promoters / demonstrations, in Paints/Building material/FMCG industry.

**Understanding of the retail trade channel, outlet-level promotions, in-store and retail-counter product demos, displays, event management.**

**Good communication skills in Hindi/Regional language, English would be an added bonus.**

Key Responsibilities:
Retail Activation

**As a part of the regional team for retail activation, you will be reporting to the Regional marketing coordinator and closely work with Sales Executives.**

**You will coordinate and execute promotional activities at outlet level for your assigned area and focus on improving live product demos, group activities, end-user activities, product promotions and brand visibility of all products, merchandising and events.**

**You will be responsible for establishing a good rapport with the retailers in your territory and work closely with theSales Team (post activity) to improve secondary and tertiary sales from the territory.**

**You will gather the details of end-users such as painters, carpenters, fabricators in the area from retailers and will be responsible for end-user painter/carpenter meets, small group Activity, NAKA meets, contractor meetings etc.**

**You will be supporting the teams during roadshows, events and exhibitions.**

Display & Merchandising

**You are responsible for carrying out all the in-store visibility, merchandising and utilization of POP/POS material at the retail outlet.**

**You will ensure that company'sproducts from all product categories are adequately stocked and clearly displayed on the retail counters/shelves.**

**You will provide regular and timely updates on the ongoing competitor promotional activity in the market.**

**Responsibilities**:
**Prepare your monthly PJP that align with the Regional Sales Executives and adhere to this plan. E.g.) B class outlets every week and C class outlets Thrice a month and A class outlets Twice in month.**

**You have to plan for any activation by coordinating with Sales Executives and call/visit the retailers in that Beat and get prior approval to conduct any activity at their outlet like One day promotions/ SGA etc.**

**You will work closely on retailer market for Product demonstrations, end-users for SGA, NAKA meets etc. And also coordinate with retail counter promotions.**

**You have to prepare for any event well in advance and follow the set event guidelines and distribute the takeaways. Eg) Product Demo Kits, Free product samples for activations, Arrange for tea/snacks etc.**

**You have to ensure all the Products in the retail store are kept at recommended zones of maximum visibility (Eg. Behind the cash counter, eye-level shelf etc.)**

**You will update your daily activities on a daily basis through Phone/WhatsApp and have a weekly review with the to the Regional coordinator.**

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 02/05/2025

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