Chief Marketing Officer

**Designation : Chief Marketing Officer**

**Department : Marketing**

**Qualification : Postgraduate**

**Experience : 15 years & above**

**Broad Responsibilities**
- Responsible for overall marketing & public relations activities of the institute.
- Develop a competitive edge for the Department/ Function from its ranking, rating

and enrolment, induction, placement and marketing efforts.
- Develop and sustain marketing strategies to meet institutional objectives as well as public

relations, manage nationwide marketing, advertising and promotional staff and all
related activities
- Marketing and selling of all full time program and other programs
- Participate in Rating, Ranking and related Surveys.
- Contribute towards Governance, Compliance and Administration, conduct customer

research, market situation analysis,, competitor activity and implement marketing plan/ make

necessary changes
- Responsible for creating, implementing and measuring the success of the

comprehensive marketing, communications and public relations program In the
eyes of the stakeholder system you serve.
- Ensure articulation of institute’s desired image and position, assure consistent

communication of image and position throughout the institute, and position to all
constituencies
- internal and external.
- Responsible for editorial direction, design, production and distribution of all institute

publications.
- Coordinate media interest in the institute and ensure regular contact with target

media and appropriate response to media requests.
- Oversee the preparation and distribution of media releases, media copy and other

promotional content.
- Participate, input into periodic processes/ meetings ,to review the health and

functioning of the program/specialization/vertical and strive to emulate the best in
class benchmark
- domestically/ internationally.
- Assist/Contribute to ensuring quality assurance, within the institute’s overall

framework, student admissions, and content relevance.
- Nurture and enhance to have interdisciplinary engagement and collaboration

approaches, deployed in the institutional ecosystem
- To support and implement the new knowledge creation and/or research strategy of

the specialization/Institute.
- Participate and contribute to various Committees/ Boards, which are in place for

the in institute’s decision-making and governance
- Promote, facilitate and enhance interdisciplinary engagement and collaboration

approaches, deployed in the institutional ecosystem
- Participate in various Committees/ Boards in institute’s decision-making and

governance.
- Contribute in Institutional Activities, such as Accreditation (national & International),

selection and admission of students, Foundation Fortnight, conferences, Seminars,
Roundtables, Placement, Mentoring, AC-DC, AOL, AAA, GCL )
- Strengthen and contribute to Institute’s industry-academia interface/engagements

with key stakeholders, i.e. alumni, International partners, other domestic
partners/alliances.
- Accountability to policies, rules and regulations, prescribed by the Regulatory Bodies,

Governing Trust and the Institute.