Content Creator

**Job Summary**:
**Key Responsibilities**:

- **Content Creation & Design**:

- Develop and produce high-quality, engaging content (text, images, videos) for various social media platforms including Instagram, Facebook, Twitter, TikTok, LinkedIn, and more.
- Collaborate with the marketing and design teams to create visually appealing posts, stories, and campaigns.
- Use graphic design tools like Canva, Adobe Creative Suite, or similar to create custom graphics, infographics, and promotional material.
- Film, edit, and produce short-form videos for platforms like Instagram Reels, TikTok, and YouTube.
- **Social Media Strategy**:

- Work with the social media and marketing teams to develop content calendars that align with overall brand goals and marketing campaigns.
- Stay up to date with the latest trends, memes, and viral content to create relevant and timely posts.
- Help grow and maintain the brand's voice, ensuring content is consistent with the company’s tone and values.
- **Audience Engagement**:

- Monitor audience engagement and respond to comments, messages, and inquiries in a timely and professional manner.
- Engage with followers, influencers, and brand partners to foster a strong online community.
- Participate in conversations around trending topics and create content that encourages audience interaction.
- **Analytics & Performance**:

- Track and analyze the performance of content using social media analytics tools (e.g., Instagram Insights, Facebook Analytics, Google Analytics).
- Provide reports on engagement, reach, and content effectiveness, and make data-driven decisions to improve future content.
- Test and optimize content formats, posting schedules, and targeting to maximize engagement and growth.
- **Collaboration**:

- Collaborate with influencers, photographers, and videographers to develop high-quality content.
- Coordinate with internal teams (e.g., design, marketing, and product) to ensure content aligns with brand guidelines and campaign objectives.
- Brainstorm and pitch new content ideas and concepts to keep the brand fresh and innovative.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent work experience).
- Proven experience as a social media content creator or similar role.
- Strong portfolio showcasing creative work across social media platforms.
- Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Premiere, After Effects), Canva, and social media management tools (e.g., Hootsuite, Buffer).
- Excellent visual storytelling, photography, videography, and editing skills.
- In-depth knowledge of social media platforms and their best practices.

**Preferred**:

- Experience with SEO, copywriting, or influencer marketing.
- Knowledge of paid social media campaigns and tools like Facebook Ads Manager.
- Familiarity with analytics platforms like Google Analytics or social media insights tools.

**Key Competencies**:

- **Creativity**: Ability to develop fresh, innovative ideas that resonate with target audiences.
- **Communication**: Strong written and verbal communication skills for crafting compelling captions and interacting with the community.
- **Time Management**: Ability to manage multiple projects and deadlines effectively.
- **Trend Awareness**: Stay updated on social media trends and emerging technologies to maintain relevance.
- **Attention to Detail**: Ensure content is polished, error-free, and aligned with brand guidelines.

Pay: ₹1,000.00 - ₹15,000.00 per month

**Experience**:

- total work: 1 year (preferred)
- Sales: 1 year (preferred)

Work Location: In person