Digital Analytics

2 days ago

Gurgaon, India Transorg Analytics Full time

**Location**: Gurgaon

**Job ID**: PR5009

**Job Type**: Full time

**Experience**: 1-3 years

**Why would you like to join us?**:
TransOrg Analytics, an award winning - Big Data and Predictive analytics
- company, offers advanced analytics solutions to industry leaders and Fortune 500 companies across India, US, UK, Singapore and the Middle East. Our products - Clonizo’ (customer cloning) have yielded significant incremental benefits to our clients. We have been recognized by the CIO Review magazine as the - Predictive Analytics Company of the Year
- and by TiE for excellence in entrepreneurship.

**What is expected**:

- 1-2 years of work experience in web analytics, like Google/Adobe analytics.
- Should be able to drive end to end tag implementation and can audit the same for better tracking
- Recommended to understand personalization, recommendation system and loyalty in the context of user tracking and reporting, and is able to suggest better tracking strategy for the same
- Hands on experience in creating dashboards, reports and user defined segments /dimensions.
- Ability to conduct deep dive analysis over customer journey, page drop off analysis, customer segmentation coupled with relevant KPIs.
- QA validation of data capture in pre-production and production environment.
- Should be able to work with cross functional teams to improve digital experience

**Who will be Preferred**:

- Adobe Analytics (Omniture) experience and certified professionals
- SQL/SAS/R or Statistical Modelling experience.

**What you’ll do**:

- Implement best industry practices in web analytics reporting and analysis. You will recommend best KPI measurement tactics in line with business goal.
- Deliver practical and actionable insights & recommendations based upon marketing intelligence
- Responsible for tracking and optimizing digital marketing campaigns and identify areas of improvements to provide a better user experience.
- Exploring data and building reporting model for campaign analytics, which will drive company decisions.
- Understanding high-volume and high-dimensionality data from various sources and creating insightful dashboards using Tableau, Adobe Analytics, etc. and provide recommendations.
- Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives.
- Responsible for testing various digital products such as website, app, chatbot, etc. and coming up

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