Creative Content Writer

2 weeks ago

Bandra West Mumbai Maharashtra, India Aliff Overseas Consultants Full time

1. Develop and execute content strategies aligned with marketing objectives and target audience preferences.
2. Write and review content for social media platforms, including posts, captions, and multimedia assets, to enhance engagement and drive conversions.
3. Create and optimize website content, such as landing pages, product descriptions, and blog articles, to improve search engine visibility and user experience.
4. Collaborate closely with marketing and design teams to develop content calendars, campaign concepts, and integrated marketing initiatives.
5. Conduct thorough research on industry trends, competitor activities, and audience insights to inform content creation and optimization strategies.
6. Ensure all content is consistent with brand voice, tone, and messaging guidelines, maintaining high standards of quality and accuracy.
7. Monitor and analyze content performance metrics, including engagement rates, traffic, and conversions, to refine content strategies and maximize ROI.
8. Stay abreast of digital marketing best practices, content trends, and emerging technologies to drive continuous improvement and innovation.
10. Collaborate effectively with internal stakeholders to gather feedback, iterate on content strategies, and align with business goals and objectives.

*Qualifications:*
- Bachelor's degree in Mass Communication or related field.
- Diploma or certification in Journalism.
- Proven experience as a Content Writer or similar role, with a focus on digital marketing and content creation.
- Excellent writing and editing skills, with a demonstrated ability to craft clear, concise, and persuasive content.
- Strong understanding of SEO principles and best practices for optimizing content for search engines and user intent.

Pay: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Bandra West, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Do you have experience in Educational Industry or Study Abroad?

**Experience**:

- Content writing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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