Creative Content Writer

3 days ago

Mumbai, Maharashtra, India Solarsquare Energy Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Creative Content Writer: About the Role

Location: Andheri, Mumbai

We are looking for a highly organized and creative Creative Content Writer to not just create but own and execute our brands content and communication strategy. This role involves end-to-end management of content marketing campaigns, production workflows, and sales enablement assets to ensure consistent storytelling that drives awareness, engagement, and business impact.

Key Responsibilities

  • Content Strategy & Calendar Management

  • Own and manage the complete content marketing calendar across digital, offline, and on-ground channels.

  • Align content initiatives with campaigns, product launches, and sales priorities.

  • Content Development & Execution

  • Create and oversee production of sales enablement collaterals including brochures, flyers, research papers, and consumer insight reports.

  • Manage social media content calendar and ensure timely, impactful execution.
  • Oversee copywriting and creative production of BTL collaterals such as banners, hoardings, standees, and other on-ground activation materials.
  • Lead planning and execution of indoor and outdoor brand shoots, consumer-facing webinars, and digital video commercials (DVCs).

  • Coordinate with agencies, production partners, and design teams to deliver high-quality creative outputs.

  • Cross-Functional Collaboration

  • Partner with sales, product, design, and leadership teams to craft impactful narratives and assets.

  • Ensure consistent messaging across all consumer-facing touchpoints.

  • Team & Workflow Management

  • Manage writers, designers, and external agencies/freelancers to ensure timely delivery of projects.

  • Oversee quality control editing, reviewing, and refining content to maintain brand tone and standards.

  • Performance & Optimization

  • Track performance of content campaigns, webinars, and collaterals to measure effectiveness.

  • Derive insights to improve future content planning and execution.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 8+ years of experience in content management, brand communication, or integrated marketing.
  • Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.
  • Excellent writing, editing, and storytelling skills.
  • Experience in managing agencies, production shoots, and digital campaigns.
  • Creative, detail-oriented, and comfortable working in a fast-paced environment.

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