
Creative Content Writer
3 days ago
Creative Content Writer: About the Role
Location: Andheri, Mumbai
We are looking for a highly organized and creative Creative Content Writer to not just create but own and execute our brands content and communication strategy. This role involves end-to-end management of content marketing campaigns, production workflows, and sales enablement assets to ensure consistent storytelling that drives awareness, engagement, and business impact.
Key Responsibilities
Content Strategy & Calendar Management
Own and manage the complete content marketing calendar across digital, offline, and on-ground channels.
Align content initiatives with campaigns, product launches, and sales priorities.
Content Development & Execution
Create and oversee production of sales enablement collaterals including brochures, flyers, research papers, and consumer insight reports.
- Manage social media content calendar and ensure timely, impactful execution.
- Oversee copywriting and creative production of BTL collaterals such as banners, hoardings, standees, and other on-ground activation materials.
- Lead planning and execution of indoor and outdoor brand shoots, consumer-facing webinars, and digital video commercials (DVCs).
Coordinate with agencies, production partners, and design teams to deliver high-quality creative outputs.
Cross-Functional Collaboration
Partner with sales, product, design, and leadership teams to craft impactful narratives and assets.
Ensure consistent messaging across all consumer-facing touchpoints.
Team & Workflow Management
Manage writers, designers, and external agencies/freelancers to ensure timely delivery of projects.
Oversee quality control editing, reviewing, and refining content to maintain brand tone and standards.
Performance & Optimization
Track performance of content campaigns, webinars, and collaterals to measure effectiveness.
- Derive insights to improve future content planning and execution.
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 8+ years of experience in content management, brand communication, or integrated marketing.
- Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.
- Excellent writing, editing, and storytelling skills.
- Experience in managing agencies, production shoots, and digital campaigns.
- Creative, detail-oriented, and comfortable working in a fast-paced environment.
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