Digital Marketing Associate

About DMI:
About the Opportunity:
DMI, LLC is seeking a **Digital Marketing Associate** to join our Marketing team.

**Duties and Responsibilities**:

- Web & AnalyticsProactively monitor performance and engagement across the corporate website and web assets.
- Implement goals and conversion tracking using systems like Google Analytics 4 and Google Tag Manager.
- Leverage HubSpot for setting up and managing web assets, user activity, and reporting.
- Search Engine Optimization (SEO)
- Implement on-page and off-page SEO strategies to improve organic search rankings for targeted keywords and markets.
- Proactively conduct SEO audits and marketing research for optimization opportunities.
- Collaborate with content and sales teams to build SEO-friendly content assets.
- Pay-Per-Click (PPC) Advertising
- Set up and manage Google Ads and LinkedIn Ads marketing campaigns.
- Conduct keyword research and analysis for effective targeting and optimal impact.
- Work with internal teams to build compelling ads and effective workflows.
- Continuously monitor PPC campaign performance and adjust strategies for maximum ROI.
- Website & CMS
- Manage content and functional updates for the corporate website and WordPress CMS backend.
- Manage content, assets and workflows on HubSpot CRM.
- Collaborate with the web and design teams, and agency partners to ensure seamless functioning and updates to the website.
- Collaboration
- Work closely with marketing and organizational leadership for setting goals and program expectations.
- Regularly collaborate with internal teams and agency partners for planning, implementation, and reporting.
- Support cross-functional projects, as required.
- Measurement & Reporting
- Adopt a data-driven approach to collate data from multiple sources and proactively analyze web, SEO & PPC performance.
- As required, liaise with web, social and sales teams, as well as agency partners to analyze the broader asset/campaign performance and user engagement.
- Regularly report on ROI of analytics, SEO & PPC against standard KPIs, along with critical business insights and recommendations for improvement.

Qualifications:
**Education and Years of Experience**:

- Bachelor's degree
- Desirable: Certifications in web technologies, digital marketing platforms, and marketing and communications.

**Required and Desired Skills**:

- Proficiency in web and marketing analytics tools like Google Analytics 4, Google Tag Manager, and HubSpot.
- Demonstrable experience in digital marketing tactics like SEO (on-page and off-page), content marketing, etc.
- Strong experience in driving paid search and paid social campaigns (Google Ads, LinkedIn Ads, etc.) with demonstrated ROI.
- Working knowledge of managing CMS platforms like WordPress.
- Excellent analytical skills with a data-driven mindset; ability to think out of the box and come up with creative solutions for day-to-day problems.
- Familiarity with sales intelligence tools like ZoomInfo, Sales Navigator, and CallRail is an advantage.
- Knowledge of multimedia and web technologies (Adobe Creative Cloud, HTML/CSS, etc.) is a plus.
- Strong communication and collaboration skills with attention to detail.
- Ability to adapt to a fast-paced, dynamic work environment, with the agility to contribute individually as well as a team player simultaneously.
- The passion to constantly upskill and staying updated with trends and best practices within the technology markets.

**Physical Requirements**: No Physical requirement needed for this position.

**Location**: Pune, India

**Working at DMI**

DMI is a diverse, prosperous, and rewarding place to work. Being part of the DMI family means we care about your wellbeing. We offer a variety of perks and benefits that help meet various interests and needs, while still having the opportunity to work directly with several of our award-winning, Fortune 1000 clients. The following categories make up your DMI wellbeing:

- Convenience/Concierge - Virtual visits through health insurance, pet insurance, commuter benefits, discount tickets for movies, travel, and many other items to provide convenience.
- Development - Annual performance management, continuing education, and tuition assistance, internal job opportunities along with career enrichment and advancement to help each employee with their professional and personal development.
- Financial - Generous 401k matches both pre-tax and post-tax (ROTH) contributions along with financial wellness education, EAP, Life Insurance and Disability help provide financial stability for each DMI employee.
- Recognition - Great achievements do not go unnoticed by DMI through Annual Awards ceremony, service anniversaries, peer-to-peer acknowledgment, employee referral bonuses.
- Wellness - Healthcare benefits, Wellness programs, Flu Shots, Biometric screenings, and several other wellness options.

Employees are valued for their talents and contributions. We all take pride in helping our customers achi