Social Media Executive

4 days ago

Bandra Mumbai Maharashtra, India Mayvent Management Pvt Ltd Full time

**Public Relations & Media Outreach**
- Plan, develop, and execute proactive media strategies to secure positive coverage in **print, broadcast, and digital news platforms**.
- Draft compelling **press releases, feature stories, event briefs**, and **op-ed articles** tailored to various media formats.
- Cultivate and maintain a strong network of journalists, editors, and media agencies.
- Organize media interactions, interviews, and press events; manage media kits and talking points.
- Monitor press coverage, generate media reports, and analyze PR outcomes.

**Influencer Marketing**
- Identify and onboard a mix of macro, micro, and community influencers aligned with the organization’s mission.
- Develop end-to-end influencer campaigns, from briefing and creative ideation to execution and analytics.
- Negotiate deliverables and timelines while ensuring brand and message alignment.
- Track influencer performance metrics including reach, engagement, conversions, and earned media value.

**Owned Media & Content Management**
- Manage content strategy for **owned platforms**: organizational website, blog, newsletter, and social media handles.
- Collaborate with design and content teams to develop thought leadership, campaign content, impact stories, and donor visibility assets.
- Ensure all owned media reflects brand tone, SEO best practices, and strategic goals.

**Social Media Marketing & Paid Campaigns**
- Assist in planning and executing paid and organic campaigns across Meta (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.
- Optimize content for engagement, impressions, lead generation, and brand recall.
- Monitor and report on key social metrics: CTR, CPL, CPC, engagement rates, follower growth, etc.
- Support campaign calendar development and thematic alignment with field initiatives and national/international observances.

**Community Engagement & Digital Storytelling**
- Build community trust by amplifying authentic stories of transformation from field teams, volunteers, alumni, and beneficiaries.
- Drive interaction and visibility through real-time engagement, comments, replies, and user-generated content.
- Align messaging with audience segments: rural youth, urban donors, CSR partners, government officials, and media.
- 2-3 years of hands-on experience in **PR, influencer relations, and digital communications** (agency or NGO background preferred).
- Excellent written and verbal communication skills in English (knowledge of Hindi or regional languages is a plus).
- Strong media network across traditional and digital outlets.
- Proficiency in tools such as **Meta Ads Manager, Google Analytics, Canva, Mailchimp, WordPress, Hootsuite/Buffer**, etc.
- Ability to multi-task across campaigns, audiences, and content formats with attention to detail and deadlines.
- Familiarity with social development, skilling, education, or livelihood sectors is desirable.

Pay: ₹25,384.66 - ₹50,645.52 per month

**Benefits**:

- Health insurance
- Provident Fund

Application Question(s):

- Are you comfortable for Bandra location?
- How many years of experience you have as a social media executive?

Work Location: In person

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