Digital Marketing Executive

2 days ago

Gurugram Haryana, India Unikon.ai Full time

Job Title: Digital Marketing Executive (App Install Campaign Specialist)

Location: Plot no, 417, Udyog Vihar Phase 3 Rd, Udyog Vihar III, Sector 20, Gurugram, Haryana 122008

About Us:
**Responsibilities**:
App Install Campaign Management:
Plan, execute, and optimize app install campaigns across various digital advertising platforms including Google Ads, Facebook Ads, and other relevant networks.
Utilize advanced targeting options, bid strategies, and ad formats to maximize app installs while maintaining cost-efficiency.
Implement tracking mechanisms such as app attribution tools (e.g., Adjust, AppsFlyer) and deep linking to accurately measure campaign performance and ROI.
Keyword Research and Optimization:
Conduct in-depth keyword research using tools such as Google Keyword Planner, SEMrush, and AppTweak to identify high-value keywords relevant to our target audience and app category.
Optimize app store listings with relevant keywords, compelling descriptions, and engaging visuals to improve app visibility and conversion rates.
Creative Asset Development:
Collaborate with the design team using tools like Adobe Creative Suite (Photoshop, Illustrator) to create engaging ad creatives, including banners, videos, and interactive ad formats, optimized for various digital advertising platforms.
Continuously test and iterate ad creatives using A/B testing tools (e.g., SplitMetrics, Storemaven) to identify top-performing assets and improve campaign performance.
Campaign Analysis and Reporting:
Monitor campaign performance metrics using analytics platforms such as Google Analytics, Firebase, and Facebook Analytics on a regular basis.
Analyze campaign data to identify trends, opportunities, and areas for optimization. Prepare detailed reports and actionable insights for stakeholders.
ASO (App Store Optimization):
Implement ASO best practices to improve app store visibility and organic downloads using ASO tools like App Annie, Sensor Tower, and Mobile Action.
Conduct A/B tests for app store elements such as app title, description, screenshots, and icons using ASO testing platforms to optimize conversion rates

**Requirements**:
In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, and mobile ad networks.
Familiarity with app attribution tools, deep linking, and app analytics platforms.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Excellent communication skills and ability to collaborate effectively with cross-functional teams.
Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications are a plus.

**Salary**: ₹33,333.00 - ₹41,667.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Ability to Commute:

- Gurgaon, Haryana (required)

Ability to Relocate:

- Gurgaon, Haryana: Relocate before starting work (required)

Work Location: In person

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