Meta Ads Strategist

6 days ago

Jaipur Rajasthan, India 4 Fox Business Solution Full time

**About Us**:
We are a fast-growing digital marketing agency specializing in scaling D2C brands. Our focus is on driving measurable growth through performance-driven strategies across digital platforms. We’re looking for a Meta Ads Strategist who can plan, execute, and optimize paid campaigns that deliver ROI and brand growth.

**Key Responsibilities**:

- Develop, implement, and manage **Meta (Facebook & Instagram) ad campaigns** for D2C brands.
- Conduct **audience research, segmentation, and targeting** to maximize campaign performance.
- Create and test different ad creatives, copies, and formats in collaboration with the creative team.
- Monitor and analyze campaign performance metrics (ROAS, CAC, CTR, CPA, LTV, etc.).
- Optimize campaigns daily to ensure maximum ROI and budget utilization.
- Stay updated with Meta’s algorithm updates, policies, and best practices.
- A/B test landing pages, funnels, and ad sets to improve conversion rates.
- Provide **weekly & monthly performance reports** and actionable insights to clients.
- Work closely with the strategy team to align ad campaigns with overall brand goals (scaling, retargeting, retention).

**Requirements**:

- 1-2 years of experience in **Meta Ads Management** (agency/D2C brand background preferred).
- Proven track record of running successful paid campaigns for **E-commerce/D2C brands**.
- Strong understanding of **performance marketing metrics** (CAC, ROAS, AOV, CLTV).
- Hands-on experience with **Meta Business Manager, Pixel setup, Conversion API, and Events Manager**.
- Knowledge of funnel building (TOFU, MOFU, BOFU) and retargeting strategies.
- Analytical mindset with proficiency in Excel/Google Sheets for reporting.
- Ability to work in a fast-paced agency environment with multiple clients.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹27,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

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