Meta Ads Strategist

3 days ago

Jaipur, India 4 Fox Business Solution Full time

About Us:

We are a fast-growing digital marketing agency specializing in scaling D2C brands. Our focus is on driving measurable growth through performance-driven strategies across digital platforms. We're looking for a Meta Ads Strategist who can plan, execute, and optimize paid campaigns that deliver ROI and brand growth.

Key Responsibilities:

  • Develop, implement, and manage Meta (Facebook & Instagram) ad campaigns for D2C brands.
  • Conduct audience research, segmentation, and targeting to maximize campaign performance.
  • Create and test different ad creatives, copies, and formats in collaboration with the creative team.
  • Monitor and analyze campaign performance metrics (ROAS, CAC, CTR, CPA, LTV, etc.).
  • Optimize campaigns daily to ensure maximum ROI and budget utilization.
  • Stay updated with Meta's algorithm updates, policies, and best practices.
  • A/B test landing pages, funnels, and ad sets to improve conversion rates.
  • Provide weekly & monthly performance reports and actionable insights to clients.
  • Work closely with the strategy team to align ad campaigns with overall brand goals (scaling, retargeting, retention).

Requirements:

  • 1–2 years of experience in Meta Ads Management (agency/D2C brand background preferred).
  • Proven track record of running successful paid campaigns for E-commerce/D2C brands.
  • Strong understanding of performance marketing metrics (CAC, ROAS, AOV, CLTV).
  • Hands-on experience with Meta Business Manager, Pixel setup, Conversion API, and Events Manager.
  • Knowledge of funnel building (TOFU, MOFU, BOFU) and retargeting strategies.
  • Analytical mindset with proficiency in Excel/Google Sheets for reporting.
  • Ability to work in a fast-paced agency environment with multiple clients.

Job Types: Full-time, Permanent

Pay: ₹15, ₹27,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement
  • Leave encashment
  • Paid sick time
  • Paid time off

Work Location: In person

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