Copywriter brand Communication

2 weeks ago

Gurgaon, India SplashLearn Full time

**About SplashLearn**

At SplashLearn, our vision is to build the most engaging learning experiences that transform children into lifelong learners. We are the world's first scientifically designed, game-based curriculum spanning pre-kindergarten to Grade 5.

Loved by a whopping 40 million learners across 150+ countries and trusted by over 750k teachers and 180k schools, SplashLearn is the fastest growing elementary math program in the US. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn

Backed by Accel Partners and many other prominent investors, SplashLearn has bagged many prestigious edtech awards such as the Stevie Award for the best edtech product, Tabby Award for best business, Parents Choice Award and Best App Ever Award.

**What we’re looking for: Role**

If you're a passionate problem solver who gets a kick out of creating rewarding learning experiences for an audience as diverse as ours (read kids - can't read, can't click on a small button and won't sit straight during a user testing session and their ever possessive parents and ambitious teachers), we might just have a career-changing opportunity waiting for you.

We are looking for a creative copywriter with stellar writing skills and a conversion-focused approach to pen copy and conceptualize campaigns to achieve brand goals.

**What you’ll do: Core Responsibilities**
- Conduct product and market research to understand product features, audience’s pain points, and the language they use to describe their needs and problems.
- Brainstorm and pitch ideas with the other members of the creative and marketing team.
- Create crisp, effective copy that resonates with the brand voice and the visual language of the communication piece, while adhering to the text specifications of different media.
- Revise copy based on internal feedback and copy performance.
- Analyze performance of the creatives, draw meaningful insights and incorporate learnings in the next campaign.
- Stay up-to-date with the latest trends and adapt them to come up with fresh copy ideas.
- Work proactively and closely with other teams to ensure consistency in communication.

**Qualifications and Skills**
- 4+ years of experience as a copywriter in an advertising agency or an in-house creative team.
- Exceptional writing skills with the ability to write in a range of voices and styles
- Bachelor’s/Master’s degree in mass communication, English literature or design/creative studies.
- Knowledge of the education space and American pop-culture would be a major plus.

**Culture at SplashLearn**
- At SplashLearn, we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.

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