Copywriter

4 days ago

Gurgaon, India Hammer Lifestyle Full time

**Responsibilities**

Content Creation: Writing and developing high-quality and engaging copy for different marketing channels and platforms, ensuring it aligns with the brand's tone, voice, and messaging strategy.

2. Research: Conducting thorough research on the target audience, market trends, and competitors to gather insights and incorporate them into the copy to make it more effective and relevant.

3. Creative Conceptualization: Collaborating with the creative team to generate ideas and concepts for marketing campaigns and developing compelling and innovative copy that resonates with the intended audience.

4. Editing and Proofreading: Reviewing and revising copy to ensure accuracy, clarity, grammar, and adherence to brand guidelines. Correcting any errors, typos, or inconsistencies that may impact the overall quality of the content.

5. SEO Optimization: Incorporating relevant keywords and optimizing the copy for search engines to improve organic visibility and drive traffic to websites or other digital platforms.

6. Collaboration: Working closely with designers, art directors, marketing managers, and other team members to develop integrated marketing campaigns and ensure the copy aligns with visual elements and overall campaign objectives.

7. Branding and Messaging: Understanding the brand's identity, target audience, and marketing objectives to create copy that effectively communicates the brand's value proposition, key messages, and unique selling points.

8. Adherence to Deadlines: Managing multiple projects simultaneously and delivering high-quality copy within designated timelines, ensuring all deadlines are met.

9. Adaptability: Adapting writing style and tone to suit different brands, industries, and target demographics, while maintaining consistency and quality.

10. Stay Updated: Keeping abreast of industry trends, emerging technologies, and best practices in copywriting and marketing to continuously improve skills and deliver innovative and effective copy.

Overall, a copywriter plays a crucial role in crafting persuasive and impactful content that captures the attention of the audience, communicates the brand's message effectively, and drives desired actions to achieve marketing and business objectives.

**Salary**: ₹11,270.17 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Copywriting: 1 year (required)
- Marketing Industry: 1 year (required)

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