Performance Marketer

2 weeks ago

Bengaluru Karnataka, India Happy Living Full time

**About Happy Living**:
Happy Living is a fast-growing mental wellness organization committed to helping people overcome emotional and psychological challenges. We offer therapy, counselling, and wellness services through both digital and offline channels.

**Key Responsibilities**:

- Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, and other platforms.
- Manage and scale monthly ad budgets of ₹5L or more.
- Continuously track, analyze, and improve campaign performance (CPC, CPL, ROAS).
- Perform A/B testing for creatives, landing pages, and targeting.
- Drive lead generation with a strong focus on quality and cost-efficiency.
- Collaborate with creative and content teams to develop effective ad creatives.
- Prepare performance reports and suggest actionable insights.
- Ensure campaigns align with the company’s overall growth and wellness goals.

**Key Requirements**:

- 2-3 years of experience in performance marketing.
- Proven experience managing ad budgets of ₹5L or more per month.
- Strong knowledge of Meta Ads Manager, Google Ads, and related analytics tools.
- Experience with lead generation campaigns (especially in the health or wellness sector is a plus).
- Analytical mindset with a passion for metrics and growth.
- Strong communication and collaboration skills.
- Ability to work onsite from our Bangalore office.

**What We Offer**:

- Competitive salary package.
- Opportunity to work in a purpose-driven wellness organization.
- Creative freedom and ownership of campaigns.
- A supportive and positive work environment.

**Job Types**: Full-time, Permanent

Pay: ₹400,000.00 - ₹450,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off

Supplemental Pay:

- Performance bonus

Work Location: In person

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