Product Marketing Associate

4 days ago

Bengaluru, India Crediwatch Full time

As the Product Marketing Associate at Crediwatch, you will take part in the complete marketing, go-to-market planning & execution, market research, competitive analysis, sales enablement, website content, feature launches, PR and measurement.

**Key Responsibilities**:
Collaborate closely with product management, sales, design, and engineering to identify and execute high-impact marketing campaigns-
- Develop product positioning and messaging that resonates with customers and differentiates our product from the competitorsConduct regular research to update internal knowledge base and understand the competitive landscape across markets and industries-
- Periodically report on the marketing campaign metrics, identify room for improvement and maximise campaign effectiveness-
- Assist in marketing initiatives for demand generation, brand awareness and customer engagement-
- Drive digital traffic and leads using product sites, apps and other digital channels**Eligibility**:
- 2-3 years of experience working at a SaaS company-
- Experienced in working on B2B - SaaS and Fintech products is a good to have-
- Must have a good understanding of digital marketing tools and techniques-
- Excellent content skills and has demonstrable blogging experienceGood understanding of a CRM and experience using one-
- Excellent work and professional ethics-
- Ability to work in a challenging environment and handle pressure-
- Capacity to persist and persuade-
- A creative and experimental outlook- Tech and Social media savvy

**You Believe-in & will align with our Business Objectives**
- Customer Obsession - Consistently listen to customers; test, enhance and improve the customer experience.- Breakthrough Simplicity - An innovative approach to make everything simpler-
- Diving Deep -Technique used to arrive at a solution-based approach to problem solving and idea creation-
- Drive for Results - Focus on end result of any task-
- Encourage and Improve - Encouraging and promoting teamwork and focus on continuous self-development at every stage.- Be Ethical and Respectful - Willingness to do the right thing - even if it is hard; courteousness and being focused on the best in others.

**Who We Are**
- We build innovative technology everyday Crediwatch is a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real time inputs. Each day at Crediwatch is about striving for transparent insights, analysis and accurate results. If this aligns with your interests and aspirations, we have interesting positions for you.

**You Will Enjoy**
- Our start-up environment - fun, casual, informal, family & pet-friendly Ours is a highly energized playground where brilliant minds come together to make bold, impactful decisions every day Needless to say, we have excellent filter coffee and health drinks round the clock, lunch buffets, PS4 and Foosball breaks and a stocked kitchen.We play to win and have fun doing it We work to engage your brain by organizing brilliant TechTalks by industry leaders and frequent high-on-energy hackathons and engage your crazy fun-side at our well-planned retreats. We are a highly eco-conscious team and we encourage and support our team’s physical & mental wellbeing.All these and a great set of people to work with - We Are Crediwatch

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