Product Marketing Associate

4 weeks ago

Bengaluru India DeltaX Full time

Job Description At DeltaX, the Product Marketing team plays a pivotal role in shaping how our products are positioned, communicated, and adopted in the market. As aProduct Marketing Associate, you will be the bridge between Product, Sales and Marketing - ensuring our offerings are clearly understood, compellingly presented, and effectively sold. In order to achieve this, you will be - Translating features into benefits - Highlighting how our solutions solve client pain points - Building narratives that resonate - Support sales with impactful content and demos - Ensuring our solutions solve real business challenges - Drive Go-to-Market (GTM) strategies that help our products grow Key Responsibilities: - Develop a strong understanding of our product offerings, their value propositions, and key differentiators - Collaborate with Product and Sales to define positioning and GTM strategies - Conduct market research and competitor analysis to identify our USPs, key differentiators and areas to improve compared to our competitors - Craft sales narratives and positioning frameworks that resonate with our target businesses - Translate complex product details into clear, client-facing benefits - Build eye-catching pitch decks, product demos, and sales enablement tools - Create engaging content such as product documentation, videos, email campaigns, etc. - Ensure that bundled offerings and sales strategies directly address business needs & challenges What you'll need to succeed in the role: - Strong ability to translate technical product features into client-facing benefits - Excellent communication and presentation skills - both written and verbal - Proficiency in creating pitch decks, marketing collateral, and product demos - Comfortable working cross-functionally with Product, Sales, and Marketing teams - Strong analytical mindset to understand market trends and client needs - Creative thinker with attention to detail and ability to manage multiple projects Qualification: Experience: Entry Level (0-2 years of experience in Product Marketing / Management) Qualification: Bachelor's degree in Marketing, Business, Communications, or related field Hiring Process: 1. Assignment Round 2. Interview Round (Online / Offline - if in Bengaluru) About Us: DeltaX is a Data-Driven Digital Advertising Platform built for Agencies and Advertisers to optimally buy, track, attribute and report ad campaigns across search, social media, display RTB, Mobile, Video and other media channels. Founded in 2012, the platform serves as the pioneer in the Advertising Technology Industry. The cutting edge technology has empowered digital marketing teams across the globe with deep insights, automated ROI based spends optimization, activating award winning technology- driven campaigns. Why work with us We're growing fast as an AI-driven Tech company, expanding our client base and scaling ambitious sales initiatives. This is an exciting phase where every pitch, campaign, and GTM strategy matters. You'll gain hands-on exposure across sales, marketing, and product functions, build narratives for cutting-edge AdTech solutions, and sharpen your skills through real-world opportunities. If you're looking to accelerate your career in product marketing - working on big initiatives, exciting pitches, and high-impact campaigns - this is the place to be.

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