Paid Media Intern

2 days ago

Mumbai Maharashtra, India KOFFEETECH SOFTWARE Full time

Koffeetech Communications is a results-driven digital marketing agency specializing in performance marketing, social media strategy, and creative content solutions. Our mission is to help brands maximize their online presence and drive measurable growth through data-driven campaigns. If you are passionate about digital advertising and want to gain hands-on experience in paid media, this internship is the perfect opportunity for you.

**Role & Responsibilities**:

- Assist in setting up, managing, and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads.
- Conduct keyword research, audience segmentation, and competitor analysis to improve campaign performance.
- Monitor and analyze campaign metrics, such as CTR, CPC, and ROAS, and provide insights for improvement.
- Support in A/B testing of ad creatives, copies, and targeting strategies.
- Collaborate with the content and design teams to create compelling ad creatives.
- Prepare weekly/monthly reports on campaign performance and key learnings.
- Stay updated on the latest trends and best practices in paid media and digital marketing.

**Qualifications & Skills**:

- Completed a degree in Marketing, Advertising, Business, or a related field.
- Basic understanding of paid advertising platforms like Google Ads and Facebook Ads Manager.
- Strong analytical skills and a data-driven mindset.
- Strong communication and problem-solving skills.
- Knowledge of Excel/Google Sheets for data analysis and reporting.

**Benefits**:

- Hands-on experience in performance marketing and paid media management.
- Opportunity to work with an experienced team and build a strong portfolio.
- Networking opportunities within the marketing and communications industry.

**Job Types**: Full-time, Permanent

Pay: ₹8,000.00 - ₹10,000.00 per month

Schedule:

- Day shift

Work Location: In person

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