Performance Marketing Executive

2 days ago


Nariman Point Mumbai Maharashtra, India Birla Workforce and Technologies Full time

**Responsibilities**:

- Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.
- Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
- Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers.
- Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
- Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.
- Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign objectives and ensure cohesive messaging and branding.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.



**Requirements**:

- Bachelor's degree in Marketing, Business, or related field.
- 3-4 years of proven experience in performance marketing, preferably in Hospitality/ Travel Industry
- In-depth knowledge of digital marketing channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
- Hands-on experience with marketing analytics platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and/or other attribution and analytics tools.
- Strong analytical skills and ability to interpret data to drive actionable insights and optimization strategies.
- Proficiency in A/B testing, experimentation, and conversion rate optimization (CRO) techniques.
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- Detail-oriented with a results-driven mindset and passion for continuous learning and improvement.
- Experience with OTA ( Online Travel Agency ) Platform.

Pay: ₹9,895.84 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- OTA ( Online Travel Agency ) Platform.: 1 year (required)
- Performance marketing: 2 years (required)
- A/B testing: 1 year (required)

**Language**:

- English (required)

Work Location: In person



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