Social Media Graphic Designer

16 hours ago

Mumbai Maharashtra, India Assignedge Network Pvt Ltd Full time

**Key Responsibilities:Social Media Design Creation**:

- **Content Design**:

- Create engaging and visually appealing graphics for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok).
- Design social media posts, banners, infographics, ads, stories, and other digital content to align with marketing campaigns and brand messaging.
- Design promotional graphics for campaigns, events, product launches, or announcements to attract attention and encourage user interaction.
- **Brand Consistency**:

- Ensure that all social media graphics adhere to the company’s brand guidelines, maintaining consistency in color, typography, and overall visual style.
- Work closely with the marketing team to ensure all designs reflect the brand’s voice and objectives while appealing to the target audience.
- **Campaign-Based Design**:

- Collaborate with the marketing team to design graphics for specific campaigns, ensuring they align with the campaign’s theme, target audience, and objectives.
- Develop creative solutions to visually represent promotional content, product features, and seasonal or holiday campaigns.
- **Designing for Various Formats**:

- Adapt designs for different social media platform requirements and sizes (e.g., square posts for Instagram, banner images for Facebook, cover images for LinkedIn).
- Create dynamic and eye-catching designs that perform well across different devices and screen sizes (desktop, mobile, tablet).

**Collaboration and Feedback**:

- **Team Collaboration**:

- Work closely with content creators, social media managers, and the marketing team to understand project objectives and align designs with content strategy.
- Communicate effectively with team members to deliver the necessary designs on time and incorporate feedback to improve or adjust designs.
- **Revisions and Edits**:

- Revise and update social media graphics based on feedback from internal teams or stakeholders.
- Ensure timely delivery of updated designs while maintaining high design standards.

**Trend Awareness and Innovation**:

- **Stay Updated on Trends**:

- Keep up to date with the latest design trends, tools, and best practices, especially those specific to social media design.
- Integrate modern design trends such as mínimalism, bold typography, motion graphics, or user-generated content (UGC) into social media content.
- **Platform-Specific Design Knowledge**:

- Understand the unique design needs for each platform (Instagram’s grid design, Twitter’s image sizing, TikTok video editing) and design accordingly.
- Design static and animated graphics optimized for social media performance, keeping in mind the specific platform requirements and trends.

**Analytics and Performance Review**:

- **Design Performance Evaluation**:

- Analyze the performance of social media graphics based on engagement metrics (likes, shares, comments, etc.) and adjust design strategies accordingly.
- Collaborate with the social media team to understand audience behavior and tailor designs to improve performance and engagement.
- **A/B Testing**:

- Participate in A/B testing of different design formats and styles to determine what resonates best with the target audience.

Pay: ₹40,000.00 - ₹45,000.00 per month

Application Question(s):

- Female Preferred

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 2 years (preferred)
- total work: 3 years (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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