Sales and Marketing Executive
2 weeks ago
We are an engineering solutions company offering a proprietary drawing automation software tool designed to streamline and optimize the design and documentation process. As we prepare to bring this innovative tool to the market, we are seeking a proactive and digitally skilled **Sales and Marketing Executive** to lead our customer acquisition and brand awareness efforts in the B2B space.
**Key Responsibilities**:
- **Lead Generation**:
- Strategize and execute digital campaigns to identify and attract potential B2B clients.
- Leverage data analysis and digital platforms to generate high-quality leads.
- Explore new channels, platforms, and methods for effective lead generation.
- **Marketing Campaigns**:
- Execute and manage targeted LinkedIn marketing initiatives.
- Set up and optimize paid ad campaigns across relevant platforms (Google, LinkedIn, etc.)
- **Communication & Follow-up**:
- Maintain structured and timely follow-up cycles with leads and prospects.
- Engage with potential customers to understand their needs and promote the software solution.
- Coordinate product demonstrations and handle customer queries effectively.
- **Content & Outreach**:
- Support in drafting compelling product messaging and outreach materials.
**Requirements**:
- Proven experience in B2B sales or marketing, preferably in a tech or SaaS environment.
- Hands-on experience in **lead generation using digital tools and data platforms** (e.g., Apollo, Lusha, Sales Navigator).
- Excellent communication skills in English - both spoken and written.
- Highly self-motivated, organized, and result-oriented.
- Ability to manage time efficiently and work independently or as part of a small team.
**Preferred Skills (Bonus)**:
- Prior experience marketing technical software or CAD/engineering tools.
- Knowledge of SEO, Google Ads, or analytics tools.
- Exposure to CRM tools like HubSpot, Zoho, or similar.
Pay: ₹10,000.00 - ₹25,000.00 per month
**Benefits**:
- Flexible schedule
- Leave encashment
Schedule:
- Day shift
- Fixed shift
**Language**:
- English (preferred)
Work Location: In person
**Speak with the employer**
+91 7405193145
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