E-commerce Visual Merchandiser

20 hours ago

Kolkata West Bengal, India Sevora Technologies Private Limited Full time

SEVORA is India’s first styling-led accessible-luxury fashion marketplace, pioneering the Try-Before-You-Buy model. We combine curated premium brands, personalized styling, and seamless digital experiences to deliver fashion that is elegant, convenient, and risk-free.

**Role Overview**

The E-commerce Visual Merchandiser / Visual Designer will define how Sevora’s digital storefront—across website, app, and integrated channels—looks, feels, and flows. You’ll create visually compelling layouts, uphold merchandising standards, and ensure every touchpoint reflects Sevora’s luxury DNA while driving discovery, engagement, and conversions.

This role demands a blend of creative flair, UX instincts, and data-driven optimization, leveraging AI-powered tools, personalization engines, and continuous experimentation.

**Key Responsibilities**

**Visual Merchandising Strategy & Standards**
- Develop visual merchandising guidelines and brand standards across all digital touchpoints.
- Use storytelling visuals and premium photography to inspire emotion and elevate perception.

**Storefront Layout & Optimization**
- Craft visually appealing store layouts, category pages, and intuitive product placements to boost UX.
- Structure smart categorization (brand, size, color, occasion, price) to improve discoverability.

**Visual Design & Campaign Execution**
- Design all digital marketing and platform visuals including: Homepage & category banners, Product carousels & sliders, Landing pages for campaigns & promotions, Social media graphics aligned with platform campaigns
- Translate campaign themes into immersive layouts (lookbooks, banners, carousels) aligned with brand storytelling.
- Ensure all visuals adhere to luxury brand aesthetics, merchandising guidelines, and conversion best practices.

**Product Page & Asset Management**
- Curate high-quality imagery and videos that simulate tactile experience.
- Ensure PDPs are optimized for conversion-driving visuals, styling, and cross-selling modules.

**UX Optimization & Personalization**
- Collaborate with UX/design teams on navigation structures, sticky headers, faceted filters, and mobile-first layouts.
- Use AI personalization tools to deliver context-aware product recommendations.
- A/B test and deploy AI-driven adaptive layouts based on user behavior and segment insights.

**Continuous Improvement**
- Analyze engagement, bounce rates, conversion funnels, and product discovery rates to refine merchandising.
- Use AI tools for real-time testing, heatmap tracking, and predictive analytics to guide decisions.
- Collect customer feedback to continuously improve the visual journey.

**Skills & Competencies**
- Strong understanding of digital visual merchandising, UX, storytelling, and graphic design in fashion e-commerce.
- Expertise with Adobe Creative Suite, Figma, Canva AI, Firefly, MidJourney, and similar AI-powered tools.
- Experience in motion graphics, campaign banners, and interactive visuals is a plus.
- Familiarity with AI-driven personalization platforms (Dynamic Yield, Vue.ai, Algonomy).
- Analytical mindset with ability to interpret data into visual/UX optimizations.
- High attention to detail and luxury aesthetic sensibility.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

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