Brand Marketing Coordinator Executive

7 days ago

Surat City Surat Gujarat, India Joyful Beverages Full time

_**Job Summary**:_

The Marketing Coordinator will support the execution of in-store, digital, and local marketing initiatives to promote brand awareness and drive footfall to the stores. This role involves close coordination with internal teams and external vendors to ensure the timely delivery of campaigns and promotions.
- **Key Responsibilities**:_
- **1. In-store & Local Promotions**_
- Assist in planning and executing monthly promotions, events, and festive campaigns.
- Coordinate with sales teams to ensure proper implementation of campaigns and Point of Sale (POS) materials.
- Support outreach programs with schools, clinics, and community groups.
- **2. Digital Marketing Support**_
- Work to schedule and publish content across social media platforms.
- Monitor engagement on digital platforms and prepare basic performance reports.
- Coordinate the execution of digital campaigns and promotions.
- **3. Branding and Creative Coordination**_
- Ensure branding consistency across signage and digital creatives.
- Coordinate with designers and vendors for the production and timely delivery of marketing materials.

**4.**_**CRM & Customer Engagement**_
- Customer database maintenance.
- Plan and execute campaigns and offers aimed at customer retention and reactivation.
- Coordinate with the sales team to run targeted promotions for repeat customers.
- **5. Reporting & Coordination**_
- Compile weekly and monthly marketing reports on campaign performance and store engagement.
- Maintain marketing calendars and checklists.
- Liaise with vendors and partners for campaign execution and materials.
- **Requirements**:_
- Bechelor’s degree in Marketing, Business, Communications, or related field.
- 1-3 years of experience in retail marketing or marketing coordination.
- Basic knowledge of digital and social media platforms.
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Strong organisational and communication skills.
- Ability to multitask and work under tight deadlines.
- Experience in Retail marketing is preferred
- Experience in FMCG Retail industry is an advantage

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

**Education**:

- Bachelor's (required)

**Language**:

- English (preferred)

Work Location: In person

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