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Facebook Ads Expert

3 weeks ago

Vashi Navi Mumbai Maharashtra, India Varshi Tech Full time

**Key Responsibilities**:

- Develop and execute comprehensive performance marketing strategies across various digital platforms, primarily focusing on Facebook Ads and Google Ads.
- Analyze and optimize campaigns to maximize return on ad spend (ROAS) while maintaining a keen eye on budget efficiency and KPIs.
- Collaborate with cross-functional teams to align marketing strategies with overall business objectives, ensuring a cohesive brand message and customer experience.
- Conduct thorough market and competitor analysis to identify trends, opportunities, and potential areas for growth.
- Implement A/B testing frameworks to refine ad creatives, targeting, and bidding strategies.
- Utilize advanced analytics tools to track campaign performance, provide actionable insights, and produce regular reports for stakeholders.
- Stay abreast of the latest developments in digital marketing, particularly in Facebook and Google advertising, to continually refine and innovate our approach.

**Qualifications**:
Bachelor’s degree in Marketing, Business, or a related field.

A minimum of 2-3 years of experience in performance marketing, specifically within the e-commerce sector.

Proficiency in Facebook Ads and Google Ads is essential.

Strong analytical skills with an ability to interpret and leverage data to drive decision-making.

Excellent communication and collaboration skills, with a capacity to work effectively across various teams.

**Salary**: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- UK shift
- US shift
- Weekend availability

Ability to Commute:

- Vashi, Navi Mumbai, Maharashtra (preferred)

Work Location: In person

**Speak with the employer**
+91 9769697777