CRM Digital Marketing Executive

6 days ago

Patiala, India ESGI tools Pvt ltd Full time

Key Responsibilities:
1. Digital Marketing & Social Media Advertising

Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Create, schedule, and manage engaging content for social media platforms.

Monitor campaign performance and optimize for better ROI using analytics tools.

Coordinate with graphic designers and content creators for digital creatives and ad copies.

Stay updated with the latest trends and algorithm changes in social media and digital advertising.

2. CRM Management

Maintain and update the CRM database to ensure accurate and up-to-date customer records.

Segment customer data for targeted marketing and communications.

Track customer interactions and behaviors to support personalized marketing efforts.

Monitor CRM analytics and generate reports on campaign performance and customer engagement.

3. Exhibition & Event Coordination

Coordinate with internal teams and external vendors for exhibition planning and execution.

Handle pre-event preparations including logistics, booth design, promotional materials, and lead generation tools.

Oversee event setup and provide on-site support during exhibitions.

Capture leads at events and ensure timely follow-up through CRM systems.

Analyze post-event metrics to evaluate ROI and effectiveness.

4. Collaboration & Communication

Collaborate with sales, product, and design teams to align marketing efforts.

Communicate with vendors, agencies, and partners for campaign and event execution.

Prepare regular reports and presentations for management on campaign and event performance.
Key Skills and Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or related field.

BBA/ MBA Fresher / 1-2 years of experience in digital marketing and CRM systems.

Marketing Professional Specialized in B2B Marketing, Digital Marketing, Brand Management, Business Development, Event Management and CRM operations.

Strong project management and organizational skills.

Excellent communication and interpersonal abilities.

Experience in coordinating trade shows, exhibitions, or marketing events is a plus.

Creative mindset with analytical skills to interpret data and optimize performance.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹17,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund

Schedule:

- Day shift
- Weekend availability

Supplemental Pay:

- Yearly bonus

Work Location: In person

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