Graphic Designer+ Digital Marketing

4 days ago

Patiala, India Akal Overseas Full time

Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
- Ensure designs align with brand guidelines and reflect the brand's tone and messaging.
- Digital Marketing Collateral:

- Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
- Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
- Optimize designs for different digital platforms and devices to ensure a seamless user experience.
- Social Media Management:

- Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
- Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.
- Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.
- Content Creation:

- Assist in creating and editing multimedia content, such as videos, GIFs, and animations, to support digital marketing initiatives.
- Collaborate with copywriters and content creators to visually enhance blog posts, articles, and other written content.
- Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations.
- Web Design and Development:

- Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.
- Design website elements, including headers, footers, navigation menus, and call-to-action buttons.
- Ensure web designs are responsive and optimized for mobile devices.
- Creative Strategy and Ideation:

- Contribute to the development of creative strategies and ideas for digital marketing campaigns.
- Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
- Brainstorm and present design concepts and ideas to the marketing team.
- Collaboration and Communication:

- Collaborate with cross-functional teams, including marketing, content, and development, to ensure cohesive and consistent branding and messaging.
- Communicate design ideas, concepts, and requirements effectively to stakeholders.
- Incorporate feedback and make revisions to designs based on stakeholder input.

Qualifications:

- Bachelor's degree in Graphic Design, Digital Design, Visual Communication, or a related field.
- Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
- Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
- Strong understanding of design principles, typography, color theory, and layout composition.
- Familiarity with UI/UX design principles and best practices.
- Experience with web design and development, HTML, CSS, and responsive design is a plus.
- Strong portfolio showcasing a range of digital design work.
- Excellent creative thinking and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.

**Job Types**: Full-time, Part-time

Pay: ₹9,940.79 - ₹28,988.24 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- CSS: 1 year (preferred)
- total work: 1 year (preferred)
- Design: 1 year (preferred)

Work Location: In person

Application Deadline: 21/11/2024

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