Digital Marketing

**Job Title**: Digital Marketing & SEO/SEM Strategist

**Job Summary**:
**Key Responsibilities**:
**Search Engine Optimization (SEO) - Primary Focus**:

- Develop and implement comprehensive SEO strategies (technical, on-page, off-page) to increase organic search visibility, traffic, and conversions.
- Conduct in-depth keyword research and analysis for both organic and paid search opportunities.
- Perform on-page optimization (meta tags, content, headers, internal linking, image optimization).
- Manage technical SEO aspects (site speed, mobile-friendliness, crawlability, indexation, sitemaps, structured data).
- Develop and execute off-page SEO strategies (link building, content promotion).
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Stay current with SEO trends, algorithm updates, and industry best practices.

**Search Engine Marketing (SEM)**:

- Develop, manage, and optimize paid search campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic and leads within budget.
- Conduct keyword research, analysis, and bidding strategy development for PPC campaigns.
- Write compelling ad copy and optimize landing pages for paid search campaigns.
- Monitor, analyze, and report on SEM campaign performance, focusing on metrics like CTR, CPC, CPA, Conversion Rate, and ROAS.

**Social Media Optimization (SMO) & Organic Social**:

- Optimize social media profiles and content for discoverability within social platforms and search engines.
- Analyze social media performance and use insights to refine strategies.
- Collaborate on organic social media content strategy to support SEO, content promotion, and lead generation efforts.

**AI-Driven Search Optimization (AIO / LLM SEO)**:

- Stay informed about the evolving landscape of AI-driven search (e.g., Google SGE, AI Overviews, Perplexity) and its impact on visibility.
- Optimize website content and structure to improve the likelihood of inclusion in AI-generated summaries and answers.
- Leverage semantic search principles and structured data to enhance content understanding by LLMs.
- Collaborate with content and dev teams to incorporate schema markup, topic clustering, and entity-based optimization strategies.
- Monitor and experiment with strategies to maintain visibility in AI-powered search environments.

**Inbound Marketing & Lead Generation**:

- Contribute to the development and execution of integrated inbound marketing campaigns.
- Develop and implement CRO strategies to improve user experience and increase conversion rates.
- Collaborate on content strategy, creating SEO-driven content (blogs, landing pages, ebooks, etc.) for lead generation and nurturing.
- Optimize website elements and landing pages for conversion (CRO) through A/B testing and analysis.
- Analyze and report on overall inbound marketing performance, focusing on lead generation and conversion metrics across channels.

**Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5+ years of proven experience in a digital marketing role with strong, hands-on experience in SEO and SEM.
- In-depth knowledge of SEO (technical, on-page, off-page), SEM (PPC campaign management, bidding strategies), and SMO principles.
- Familiarity with marketing and analytics platforms such as Google Ads, Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Experience integrating SEO/SEM with overall funnel strategy and attribution modeling.
- Working knowledge of GA4 and data layer implementation.
- Experience with social media platforms and analytics tools.
- Understanding of how AI and LLMs are impacting search and content discovery (AIO/GEO).
- Experience with keyword research for both SEO and SEM.
- Experience integrating SEO/SEM with overall funnel strategy and attribution modeling.
- Understanding of HTML, CSS, and structured data as they relate to SEO and AIO.
- Experience with CMS (e.g., WordPress) and marketing automation/CRM platforms (e.g., HubSpot).
- Strong analytical skills, data interpretation, and reporting capabilities.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Proactive, collaborative, and adaptable to new technologies and trends.

**Preferred Qualifications (Bonus Points)**:

- Experience in the SaaS sector.
- Experience with B2B content strategy and funnel-based marketing.
- Comfortable presenting strategy and performance to non-technical stakeholders.
- Advanced certifications (Google Ads, Google Analytics, HubSpot, SEO/SEM platforms).
- Experience with programmatic advertising or social media advertising.
- Proven experience specifically in optimizing content for AI search experiences.
- Familiarity with video SEO (YouTube, Shorts, Reels) or podcast SEO as emerging discovery channels.

Pay: ₹35,000.00 - ₹60,000.00 per