Digital Marketing Executive

2 days ago

Bengaluru Karnataka, India SR DATA TECHNOLOGIES Full time

**Key Responsibilities**:_

1. Social Media Management:
Develop, execute, and manage content calendars across platforms (Instagram, Facebook, LinkedIn, etc.). Create engaging posts, stories, and campaigns to enhance brand engagement. Monitor performance metrics and optimize strategies accordingly.

2. Search Engine Optimization (SEO):
Perform keyword research and implement on-page and off-page SEO strategies. Collaborate with the content team to produce SEO-optimized content.

3. Pay-Per-Click (PPC) Campaigns: Plan and execute paid campaigns on platforms like Google Ads and social media. Monitor and adjust budgets, bids, and targeting to maximize ROI.

4. Content Creation: Work with designers and writers to produce high-quality blogs, videos, and graphics. Ensure alignment with brand voice and goals.

6. Analytics and Reporting: Use tools like Google Analytics, SEMrush, and others to track campaign success. Prepare regular reports on KPIs and present actionable insights.

7. Collaboration: Coordinate with the sales team to align marketing efforts with business goals. Partner with external agencies and influencers to amplify campaigns.

**Qualifications**:
Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 2+ years of experience in digital marketing or a similar role.

Skills: Proficiency in tools like Google Ads, Facebook Ads Manager, and SEO platforms. Strong understanding of digital marketing principles and trends. o Excellent communication and creative skills. Ability to analyze data and derive insights. Basic graphic design skills are a plus.

**Job Types**: Full-time, Permanent

Pay: ₹300,000.00 - ₹360,000.00 per year

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

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